HUBUNGAN ANTARA SIKAP KONSUMEN DENGAN KEPUTUSAN PEMBELIAN HANDPHONE BLACKBERRY PADA WARGA RW 007 KELURAHAN CIRACAS JAKARTA TIMUR

Wibowo, Satrio Cahyo (2013) HUBUNGAN ANTARA SIKAP KONSUMEN DENGAN KEPUTUSAN PEMBELIAN HANDPHONE BLACKBERRY PADA WARGA RW 007 KELURAHAN CIRACAS JAKARTA TIMUR. S1 thesis, Universitas Negeri Jakarta.

Preview	Text Cover.pdf Download (2MB) | Preview
Preview	Text Table_Of_Content.pdf Download (97kB) | Preview
Preview	Text Chapter_1.pdf Download (124kB) | Preview
	Text Chapter_2.pdf Restricted to Repository staff only Download (143kB) | Request a copy
Preview	Text Chapter_3.pdf Download (191kB) | Preview
	Text Chapter_4.pdf Restricted to Repository staff only Download (196kB) | Request a copy
Preview	Text Chapter_5.pdf Download (109kB) | Preview
Preview	Text Bibliography.pdf Download (80kB) | Preview

Abstract

SATRIO CAHYO WIBOWO The relationship between consumer attitudes with purchase decision Handphone Blackberry On the citizens of RW 007 Village Ciracas East Jakarta. Thesis, Jakarta: Commerce Education Courses. Department of Economics and Administration, Faculty of Economics, State University Jakarta. This study aimed to obtain data / facts right (authentic, true, valid) and trustworthy (reliable) about how far the relationship between consumer attitudes with purchase decision Handphone Blackberry On the citizens of RW 007 Village Ciracas East Jakarta. The research was conducted during the months from February to Mei 2013. The research method used was a survey method approach to correlation. This sampling technique using simple random sampling technique. The population was RW 007 Ciracas Village East Jakarta. Samples taken as many as 44 people, and carried out with the test requirements analysis. To capture the data variable X (consumer attitudes), used questionnaires shaped instrument, which spread to the RW 007, after it tested the validity of the content through a validation process that is calculating the correlation coefficient score points with the total score and the reliability test by Cronbach alpha formula. As for the Y variable (purchase decision) shaped instrument used questionnaires distributed to citizens RW 003. The results of the X variable reliability (consumer attitudes) amounted to 0.936. Test requirements analysis is done by looking at the regression equation is Ŷ = 41,27 + 0,552X. Next is the estimated regression error normality test on X using the test and obtained Liliefors Lhitung = 0.057 compared with Ltabel at the 0.05 level at 0.134. the Lo <Lt. This means that the error estimates Y over X is normally distributed. While the linearity test result Fcount (0.63) <F table (2,19), this means linear regression models were used. Test significance Fcount regression (17,71)> F table (4,00), this proves that the regression mean. Test the product moment correlation coefficient rxy yield of 0,545. Then proceed with the coefficient significance test using the t test. The results obtained are thitung (4,21), while the TTable at dk = n - 2 = 44-2 = 42, and the 0.05 level is 1.68, meaning thitung> TTable. The calculation of the coefficient of determination produce rxy2 = 0,5452 = 0,2967. This shows that 29,67% variation in purchase decision is determined by consumer attitudes. The conclusion of this study is that there is a positive relationship between purchase decision with consumer attitudes Handphone Blackberry On the Citizen of RW 007 Village Ciracas East Jakarta.

Actions (login required)

View Item