HUBUNGAN ANTARA PERSEPSI HARGA DENGAN MINAT BELI KONSUMEN BLITZMEGAPLEX MALL BEKASI CYBER PARK (BCP) BEKASI PADA MAHASISWA PENDIDIKAN TATA NIAGA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA

Silvan, Muhamad Emil (2014) HUBUNGAN ANTARA PERSEPSI HARGA DENGAN MINAT BELI KONSUMEN BLITZMEGAPLEX MALL BEKASI CYBER PARK (BCP) BEKASI PADA MAHASISWA PENDIDIKAN TATA NIAGA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

Muhamad EMIL Silvan. Relationship between Consumer Perception On BCP Blitzmegaplex prices with Buy Consumer Interests in the marketing education students 2010, the Faculty of Economics UNJ. Skripsi, Jakarta. Marketing Education Studies Program, Department of Economics and Administration, Faculty of Economics, State University of Jakarta, June 2014. This study aimed to obtain information and knowledge based on data or facts right (right, true, valid) and trustworthy (dependable, reliable) about the relationship between Consumer Perception About Blitzmegaplex prices to consumers buying interest in the marketing education students 2010, Faculty of Economics UNJ. The research method used was a survey method with the correlational approach. This research was conducted at the Faculty of Economics UNJ, for four months, starting from March 2014 until June 2014. Population in this study is the marketing education students in 2011 and 2013. Population affordability is the marketing education students in 2010 as many as 40. Sampling technique used is simple random technique as many as 36 students. Data analysis techniques starts with finding a simple regression equation, in which the regression equation obtained was Y = 50.86 +0.67 X. Test requirements analysis is the normality test on the estimated regression error Y over X (Y - Ŷ) obtained by test Liliefors Lhitung = 0.0651, whereas for n = 36 Ltabel at significant level of 0.05 is 0.157. Because Lhitung <Ltabel the estimated regression error Y over X (Y - Ŷ) normal distribution. Testing linearity of regression of Fcount <Ftable is Fcount = 0.67 < Ftable = 2.29, so it was concluded that the linear regression model. Hypothesis testing is done to test the significance of regression of Fcount >Ftable, if Fcount = 12.92> Ftable = 4.13, meaning that the mean regression model. The correlation coefficient of Pearson Product Moment obtained rxy = 0.525. Further test the significance of the correlation coefficient using t-test and obtained tcount > t table, if tcount = 3.594 > t table = 1.68, showed a significant correlation coefficient so that it can be concluded that there is a positive relationship between consumer perception of prices by buying interest. The coefficient of determination obtained by 27.53% which indicates that 27.53% variation buying interest is determined by consumer perceptions on price. The results of this study have proved the existence of a positive relationship between consumer perception of price to consumers to buy Blitzmegaplex BCP in the marketing education students 2010, Faculty of Economics UNJ Keywords: Interests Buy, Price Perception.

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