HUBUNGAN ANTARA KEMUDAHAN PENGGUNAAN DAN KEPERCAYAAN DENGAN KEPUTUSAN PEMBELIAN DI E-COMMERCE LAZADA PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA

RAMADHANI, IRMA (2019) HUBUNGAN ANTARA KEMUDAHAN PENGGUNAAN DAN KEPERCAYAAN DENGAN KEPUTUSAN PEMBELIAN DI E-COMMERCE LAZADA PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Fakultas Ekonomi.

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Abstract

IRMA RAMADHANI, Relationship between ease of use and trust with purchase decision at Lazada E-commerce to student of Faculty of Economics at University State of Jakarta. This research was conducted at Faculty of Economics, State University of Jakarta, for 6 months from January to June 2019. The purpose of this research is to know the relationship between ease of use and trust with the purchase decision to student of Faculty of Economics at University State of Jakarta. The research method used is survei method used is survei method. The population used is all students of Faculty of Economics at University State of Jakarta. The sampling technique used is the technique of purposive sampling of 130 people. The resulting regression equation is Ŷ = 36,754 + 0,278 X1 + 0,339 X2. Test the analytical requirement that is test of normality with Kolmogorov-Smirnov test with significance level (α) = 5% or 0,05 with the test results can be known as the value of Asymp. Sig the residual value of the whole variable is 0.200 it can be concluded that the data is normally distributed and can be used in further analysis. The linearity regression test of Y over X1 yields Fcount < Ftable is 0,782 < 3,066 and the regression test of Y over X2 yields Fcount < Ftable is 0,727 < 3,066, so it is concluded that the regression equation is linier. From the significance test of regression Y over X1 and X2 yield Fcount > Ftable is 19,433 > 3,066, so it can be concluded that the regression equation is significant. Furthermore, t test and Y yielded over X1 tcount = 4,624 and ttable = 1,65694, Y over X2 tcount = 5,303 and ttable = 1,65694. Thus is can be concluded that the correlation coefficient is positive and significant there is a relationship between ease of use with the purchase decision. Positive and significant there is is a relationship between trust with the purchase decision. Positive and significant there is is a relationship between ease of use and trust with the purchase decision. The coefficient of determination of Y over X1 and X2 obtained by 0,234 indicates that 23,4% of purchasing decision variables are determined by ease of use amd trust. Kata Kunci: Ease of use, Trust, Purchase Decision

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