APA YANG MEMICU REVISIT INTENTION? STUDI TENTANG PECINTA STREET FOOD DI BANDUNG

PRATIWI, SHELA PUSPITA (2019) APA YANG MEMICU REVISIT INTENTION? STUDI TENTANG PECINTA STREET FOOD DI BANDUNG. S1 thesis, Universitas Negeri Jakarta.

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Abstract

Shela Puspita Pratiwi, 2019; What Drives Revisit Intention? Study About Street Food Lovers in Bandung. Essay. Jakarta: S1 Management Study Program, Faculty of Economics, Jakarta State University. Advisory Team: Usep Suhud, M.Sc, Ph.D and Ika Febrilia S.E, M.M. What are some factors that make tourists have an interest in visiting back to street food in Bandung. Bandung is a city famous for its culinary tourism. The research conducted by this researcher aims to determine the effect of food quality, customer expectations, destination imagery on customer satisfaction with the interest in revisiting. The research design used is the exploratory design that aims to get the main picture and understand very well about the problem situation being faced by researchers and uses non-probability sampling techniques with purposive sampling, which is distributed to 210 respondents who have visited and consumed food on street food in Bandung more than once. Data is processed using the Structural Equation Modeling (SEM) method. The results of this study indicate that food quality, customer expectations, destination images have a significant positive effect on customer satisfaction and interest in visiting again. Keywords: Street food, Bandung, Culinary, Food Quality, Customer Expectations, Destination Image, Customer Satisfaction, Returning Interest.

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