PENGARUH KEPEDULIAN PADA LINGKUNGAN TERHADAP SIKAP KONSUMEN DAN NIAT BELI PRODUK THE BODY SHOP (SURVEI PADA MAL CENTRAL PARK JAKARTA)

RAHMAN, DITA FERNANDA (2019) PENGARUH KEPEDULIAN PADA LINGKUNGAN TERHADAP SIKAP KONSUMEN DAN NIAT BELI PRODUK THE BODY SHOP (SURVEI PADA MAL CENTRAL PARK JAKARTA). S1 thesis, Universitas Negeri Jakarta.

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Abstract

Dita Fernanda Rahman, 2019; Effect of Green Concern on Consumer Attitudes and Purchase Intention The Body Shop Products. Thesis, Jakarta: S1 Management Study Program, Faculty of Economics, Jakarta State University, Advisory Team: Setyo Ferry Wibowo S.E, M. & Rahmi S.E, M.S.M. The purpose of this study are: 1) To find out green concerns significantly influence purchase intention, 2) To find out green concerns significantly influence consumer attitudes, 3) To find out attitudes significantly influence purchase intention, 4) To determine the influence of green concerns significantly towards purchase intention with an attitude as intervening at The Body Shop. Methods of collecting data using survey methods with instruments in the form of questionnaires. The object of this research is 200 respondents who have never bought or used The Body Shop products. Data analysis using SEM (Structural Equation Model) from AMOS version 23 to process and analyze research data. The results of the hypothesis test indicate that all hypotheses are accepted. Keywords: Green concern, consumer attitudes, purchase intention, The Body Shop Central Park Mall, Jakarta.

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