MAULITA, KARIL (2020) DAYA SAING INDUSTRI KECIL DAN MENENGAH (IKM) BERBASIS EKSPOR: STUDI KASUS IKM KREATIF DI DKI JAKARTA. S1 thesis, Universitas Negeri Jakarta.
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Abstract
KARIL MAULITA Export-Based Small and Medium Industry (IKM) Competitiveness: A Case Study of Creative Ikm in DKI Jakarta. Economic Education, Faculty of Economics, Jakarta State University, 2020 This study aims to analyze and see the competitiveness of Creative Small and Medium Industries in DKI Jakarta. This research is qualitative research using interview and survey methods. Beside that, this research uses an empirical approach. The approach taken by collecting related information, both from interviews and observations of research objects. The sample of this study are: the IKM Furniture / Furniture, IKM Batik, and IKM Crafts which successfully contributed to the value of export approval at IKM in DKI Jakarta. The results of this study show that the creative superiority invoice for SMEs in DKI Jakarta has different capabilities and strategies in contributing to the export value. Based on the results of the SWOT and SPACE matrix analysis, special strategies are needed to improve competitiveness. Among them, the appropriate strategies are IKM Furniture and IKM Crafts are located in the "aggressive" quadrant size which refers to IKM Furniture in DKI Jakarta by a very good position in using its internal strength. Therefore suitable strategies used by IKM Furniture in DKI Jakarta include market development strategies, market development, product development, backward integration, forward integration, horizontal integration, or diversification. Meanwhile, for IKM Batik, it depends on the position of the "Conservative" quadrant which replaces IKM Batik depending on the position of low or weak competitiveness and must improve the company's strategic position to have strong competitiveness. Keywords: The Development Strategy, Competitiveness, Creative IKM, Export,
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Pembimbing I : Dr. Sri Indah Nikensari, SE, M.SE., Pembimbing II: Dr. Saparuddin M., SE, M.Si |
| Subjects: | Ilmu Sosial (Social Science) > Ilmu Ekonomi (Economics) Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan Internasional (International Commerce, Foreign Trade) |
| Divisions: | Fakultas Ekonomi > S1 Pendidikan Ekonomi |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 28 Sep 2020 01:58 |
| Last Modified: | 28 Sep 2020 01:58 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/9104 |
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