APRIANI, SITI WULAN (2020) PENGARUH KUALITAS INFORMASI DAN PENGIRIMAN TERHADAP KEPUASAN PELANGGAN DI LAZADA PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.
|
Text
Cover.pdf Download (730kB) | Preview |
|
|
Text
Table_Of_Content.pdf Download (326kB) | Preview |
|
|
Text
Chapter1.pdf Download (570kB) | Preview |
|
![[img]](http://repository.fe.unj.ac.id/style/images/fileicons/text.png) |
Text
Chapter2.pdf Restricted to Repository staff only Download (665kB) |
|
|
Text
Chapter3.pdf Download (562kB) | Preview |
|
|
Text
Chapter4.pdf Restricted to Repository staff only Download (803kB) |
|
|
Text
Chapter5.pdf Download (335kB) | Preview |
|
|
Text
Bibliography.pdf Download (219kB) | Preview |
Abstract
SITI WULAN APRIANI, The Effect of Information Quality and Delivery on Customer Satisfaction at Lazada on UNJ Students. Faculty of Economics, Jakarta State University. The purpose of this study was to determine the effect of information quality and delivery on Lazada customer satisfaction at Jakarta State University students. This research was conducted at the Faculty of Economics, Jakarta State University, for 6 months from January to June 2020. The research method that the researchers used was a survey method with a correlational approach, the population used was all Jakarta State students. The sampling technique used was purposive sampling technique of 150 people. The resulting regression equation is Y = 4.104 + 0.400 X1 + 0.439 X2. Test requirements analysis is the normality test with the Kolmogorov-Smirnov test with a significance level (α) = 5% or 0.05 and produces a significant level of Y value of 0.200, X1 of value of 0.200 and X2 of value of 0.200. Because the significance level of the three variables> 0.05, it can be concluded that the data is normally distributed and can be used in further analysis. Linearity regression test of Y for X1, Y for X2 and Y for X3 produces significance value in Linearity, which is 0,000 <0.05, so it can be concluded that it has a linear relationship. Next, a t test was carried out and Y was produced over X1 tcount = 4.852 and ttable = 1.65529, Y over X2 thitung = 5.430 and ttable = 1.65529. The correlation coefficient between the information quality variable (X1) to customer satisfaction (Y) is 0.919, delivery (X2) to customer satisfaction (Y) is 0.917. So, information quality has a positive and significant effect on customer satisfaction and delivery has a positive and significant effect on customer satisfaction. Thus, it can be concluded that information quality and delivery has a positive and significant effect on customer satisfaction. The coefficient of determination of Y for X1, X2 and X3 obtained is 0.845 which shows that 84.5% of the purchase decision variable is determined by the quality of information and delivery. Meanwhile, the remaining 15.5% is influenced by other factors. Keywords: Customer Satisfaction, Information Quality, Delivery
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Pembimbing I : Drs. Nurdin Hidayat, M.M, M.Si Pembimbing II: Terrylina Arvinta Monoarfa, SE, MM |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising) |
| Divisions: | Fakultas Ekonomi > S1 Pendidikan Bisnis |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 12 Oct 2020 02:09 |
| Last Modified: | 12 Oct 2020 02:09 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/9432 |
Actions (login required)
 |
View Item |
