HUBUNGAN ANTARA KUALITAS PRODUK DAN HARGA DENGAN MINAT BELI LAPTOP MEREK ACER PADA MAHASISWA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA

Zatmiko, Nofa Aji (2016) HUBUNGAN ANTARA KUALITAS PRODUK DAN HARGA DENGAN MINAT BELI LAPTOP MEREK ACER PADA MAHASISWA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

NOFA AJI ZATMIKO. The correlation between product quality and price with purchase intention of the Acer personal computer on students of the Faculty of Economics at the State University of Jakarta. Skripsi. Jakarta: Study Program of Commerce Education. Faculty of Economics. State University of Jakarta. 2016. This study aims to gain the proper knowledge to obtain empirical data and facts are accurate, legitimate, valid, and can be trusted and relied on the relationship between product quality with purchase intention, price with purchase intention of the Acer personal computer on students of the Faculty of Economics at the State University of Jakarta. This study used survey method with the correlational approach. The Place of research conducted at the Faculty of Economics, University of Jakarta. The population in this study is students of the Faculty of Economics at the State University of Jakarta who used Acer personal computer. While the sample in this study is students of the Faculty of Economics at the State University of Jakarta who used Acer personal computer as many as 110 people. The sampling technique was used purposive sampling. The collection of data by distributing questionnaires. While the technique of analysis of this study using SPSS version 22. The hypothesis of this study indicate that: (1) There is a positive relationship between product quality with purchase intention, the hypothesis is proved by the value of r = 0.660 and tcount (9.133) > ttabel (1.982). (2) There is a negative relationship between price with purchase intention, the hypothesis is not proved by the value of r = 0.820 and tcount (14.864) > ttabel (1.982). Simple regression equation obtained was Ŷ = 25.906 + 0.491 (X1) and Ŷ = 4.629+ 1.260 (X2). The ability of the variable product quality to describe the partial purchase intention from the result of determination (R2) 0.436 it means 43.6% variable purchase intention influenced by variable product quality and the rest influenced by other factors outside of product quality. The ability of the variable price to describe the partial purchase intention from the result of determination (R2) 0.672 it means 67.2% variable purchase intention influenced by variable price and the rest influenced by other factors outside of price.

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