HUBUNGAN ANTARA DESAIN PRODUK DAN KUALITAS PRODUK DENGAN KEPUTUSAN PEMBELIAN SMARTPHONE MEREK SAMSUNG PADA MAHASISWA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA

Anisyah, Zahra (2016) HUBUNGAN ANTARA DESAIN PRODUK DAN KUALITAS PRODUK DENGAN KEPUTUSAN PEMBELIAN SMARTPHONE MEREK SAMSUNG PADA MAHASISWA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ZAHRA ANISYAH. The correlation between Product Design and Product Quality with Purchase Decision of the Samsung brand smartphone on students of the Faculty of Economics at the State University of Jakarta. Jakarta: Study Program of Commerce Education. Faculty of Economics. State University of Jakarta. 2016. This study aims to gain the proper knowledge to obtain empirical data and facts are accurate, legitimate, valid, and can be trusted and relied on the relationship between product design with purchase decision, product quality with purchase decision, product design and product quality with purchase decision of the Samsung brand smartphone on students of the Faculty of Economics at the State University of Jakarta. This study used survey method with the correlational approach. This type of research is using descriptive research. The Place of research conducted at the Faculty of Economics, University of Jakarta. The population in this study is students of the State University of Jakarta who has ever used a Samsung brand smartphone as many as 120 people. While the sample in this study is students of the Faculty of Economics at the State University of Jakarta who has ever used a Samsung brand smartphone as many as 77 people. The sampling technique was used purposive sampling. The collection of data by distributing questionnaires. While the technique of analysis of this study using SPSS version 22. The hypothesis of this study indicate that: (1) There is a positive relationship between product design with purchase decision, the hypothesis is proved by the value of r = 0.724 and tcount (6.740) > ttable (1.67 ). (2) There is a positive relationship between product quality with purchase decision, the hypothesis is proved by the value of r = 0.532 and tcount (2317) > ttable (1.67). (3) There is a positive relationship between product design and product quality with purchase decision, the hypothesis is proven by multiple correlation values and the values obtained for Fhitung > Ftabel or 46.298 > 3.12. Multiple regression equation obtained was Ŷ = 6.201 + 0.547 (X1) + 0.399 (X2). The correlation between the product design and product quality with purchasie decision obtained from the result of determination (R2) as big as 0.556 . So the ability of the variable product design and product quality to describe the simultaneous buying decisions by 55.6% while the rest influenced by other factors outside of product design and product quality.

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