HUBUNGAN ANTARA VISUAL MERCHANDISING DAN KUALITAS PELAYANAN DENGAN KEPUTUSAN PEMBELIAN CARREFOUR TAMINI SQUARE PADA WARGA RW 001 KELURAHAN DUKUH KECAMATAN KRAMAT JATI DI JAKARTA

Aini, Syifa Nurul (2017) HUBUNGAN ANTARA VISUAL MERCHANDISING DAN KUALITAS PELAYANAN DENGAN KEPUTUSAN PEMBELIAN CARREFOUR TAMINI SQUARE PADA WARGA RW 001 KELURAHAN DUKUH KECAMATAN KRAMAT JATI DI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

SYIFA NURUL AINI. The Correlation Between Visual Merchandising And Service Quality With Purchase Decision Carrefour Tamini Square On Citizen 001 Kelurahan Dukuh, Kramat Jati District In Jakarta. Study Program of Commerce Education, Faculty of Economics. State University of Jakarta. This research was conducted in RW 001 Kelurahan Dukuh, Kramat District In Jakarta, for four months, starting from March 2017 to June 2017. The purpose of this study is to determine correlation between visual merchandising with purchase decision and correlation between service quality with purchase decision Carrefour Tamini Square On Citizen 001 Kelurahan Dukuh, Kramat Jati District In Jakarta. The research method used is survey method with the correlational approach, population used are all Citizen 001 Kelurahan Dukuh, Kramat Jati District In Jakarta who purchase at Carrefour Tamini Square. The sampling technique used technique of purposive sampling as many as 105 people. The resulting regression equation is Ŷ = 34,93 + 0,6769 X1 and Ŷ = 36,07 + 0,6758 X2. Test requirements analysis that estimates the error normality test regression of Y on X with test Lilliefors produce Lcount = 0,0633 for Y on X1 and Lcount = = 0,0675 for Y on X2, while Ltable for n =105 at 0,05 significant level is 0,0864. Because Lcount < Ltable the estimated error of Y over X normally distribution. Testing Linearity of regression produces Fcount < Ftable is 1,08 < 1,65 for X1 and 1,59 <1,65 for X2, so it is concluded that the linear equation regression. Hypothesis testing from the significance regression produces Fcount > Ftable which, 84,99 > 3,91 for X1 and 90,74 > 3,91 for X2, meaning that the regression equation is significant. Correlation coefficient of Pearson Product Moment generating rxy = 0,672 for X1 and rxy = 0,684 for X2, than perfomed the test significance correlation coefficient using t test and the resulting tcount > ttable, tcount = 9.219 for X1 and tcount = 9.479 for X2 and ttable = 1,66. It can conclude that the correlation coefficient rxy = = 0,672 for X1 and rxy = 0,684 for X2 is positive and significant. The coefficient of determination Y on X1 obtained for is 45,21% which show that 45,21% of the variant of the purchase decision is determined by visual merchandising and the coefficient of determination Y on X2 obtained for is 46,84% which show that 46,84% of the variant of the purchase decision is determined by service quality.

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