HUBUNGAN ANTARA KUALITAS PRODUK DAN MEREK DENGAN KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT PADA WARGA RW 007 KELURAHAN JATINEGARA KECAMATAN CAKUNG

Sulistyani, Riska Adi (2017) HUBUNGAN ANTARA KUALITAS PRODUK DAN MEREK DENGAN KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT PADA WARGA RW 007 KELURAHAN JATINEGARA KECAMATAN CAKUNG. S1 thesis, Universitas Negeri Jakarta.

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Abstract

RISKA ADI SULISTYANI. The Correlation Between The Quality of Product And Brands With Purchase Decision Motorcycle Honda Beat Citizien Association 007 Jatinegara Cakung Sub-Distric In Jakarta. Study Program of Commerce Education, Faculty of Economics. State University of Jakarta. This research was conducted in the Study Program of Commerce Education Student Faculty of Economics in State University of Jakarta, for four months, starting from March 2017 to June 2017. The purpose of this study is to determine correlation between. the quality of product and brands with purchase decision motorcycle Honda Beat Citizien Association 007 jatinegara cakung Sub-distric in Jakarta. The research method used is survey method with the correlational approach, population used are all Citizen Association 007 Jatinegara Cakung Sub-District in Jakarta who ever bought motorcycle Honda Beat. The sampling technique used technique of purposive sampling as many as 106 people. The resulting regression equation is Ŷ = 47,79 + 0,5529X1 and Ŷ = 39,91 + 0,6575X2.. Test requirements analysis that estimates the error normality test regression of Y on X with test Liliefors produce Lcount = 0,0814 for Y on X1 and Lcount = 0,0840 for Y on X2, while Ltable for n =106 at 0,05 significant level is 0,0844. Because Lcount < Ltable the estimated error of Y over X normally distribution. Testing Linearity of regression produces Fcount < Ftable is 1,47 < 1,56 for X1 and 1,14 < 1,60 for X2, so it is concluded that the linear equation regression. Hypothesis testing from the significance regression produces Fcount > Ftable which,66,31 > 3,91 for X1 and 84,30 < 3,91, meaning that the regression equation is significant. Correlation coefficient of Pearson Product moment generating rxy = 0,624 for X1 and rxy = 0,664 for X2, than perfomed the test significance correlation coefficient using t test and the resulting tcount > ttable, tcount = 8,143 for X1 and tcount = 9,182 for X2 and ttable = 1,60. It can conclude that the correlation coefficient rxy = 0,664 for X1 and rxy = 0,624 for X2 is positive and significant. The coefficient of determination obtain for is 38,94% which show that 38,94% of the variant of purchase decision is determined by quality of product and 44,77% which show that 44,77% of the variant of purchase decisiom is determined by brands.

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