HUBUNGAN ANTARA SUASANA TOKO DAN KUALITAS PELAYANAN DENGAN KEPUTUSAN PEMBELIAN 7-ELEVEN JALAN PEMUDA PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA

Yodi, Yodi (2017) HUBUNGAN ANTARA SUASANA TOKO DAN KUALITAS PELAYANAN DENGAN KEPUTUSAN PEMBELIAN 7-ELEVEN JALAN PEMUDA PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

YODI, The Correlation between Store Atmosphere and Service Quality with The Purchase Decision 7-Eleven Pemuda Street in The Commerce Education Student in State University of Jakarta. Study Program of Commerce Education, Faculty of Economics, State University of Jakarta. This research was conducted in The Study Program of Commerce Education Student in State University of Jakarta, for 4 months, starting from March 2017 to Juny 2017. The purpose of this study is to determine the correlation between store atmosphere and service quality with the purchase decision 7-Eleven Pemuda Street in The Commerce Education Student in State University of Jakarta. The research method used is survey method with the correlation approach, population used are all student in The Study Program of Commerce Education in State University of Jakarta. The sampling technique used technique of Purposive sampling as many as 113 people. The resulting regression equation is Ŷ = 38.45 + 0.6228X and Ŷ = 45.01 + 0.5403X. Test requirements analysis that estimates the error normality test regression of Y on X with test Liliefors produce Lcount = 0,0690 for Y over X1 and Lcount = 0,0495 for Y over X2, while Ltable for n = 113 at 0.05 significant level is 0,0844. Since Lcount <Ltable then the estimated error of Y over X1 and Y over X2 is normally distributed. The regression linearity test yields Fcount <Ftable that is 1,52 <2,03 for X1 and 1,52 <1,59 for X2, so it is concluded that the regression equation is linear. From regression significance test yield Fcount> Ftable that is, 68,17> 3,93 for X1 and 51,43> 3,93 for X2, so it can be concluded that the regression equation is significant. Product Moment correlation coefficient from Pearson produces rxy = 0,617 for X1 and rxy = 0,563 for X2, then tested significance of correlation coefficient by using t test and produced tcount = 8,256 for X1 and tcount = 7,171 for X2 and ttable = 1,66. Thus, it can be concluded that the correlation coefficient rxy = 0,617 for X1 and rxy = 0,563 for X2 is positive and significant. The coefficient of determination obtained is 38,05% which indicates that 38,05% of purchasing decision variables are determined by store atmosphere and 31,66% indicating that 31,66% of purchasing decision variable is determined by service quality.

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