HUBUNGAN ANTARA PENGETAHUAN STRATEGI PEMASARAN DENGAN VOLUME PENJUALAN PADA SENTRA UKM MINUMAN SEGAR DI JAKARTA SELATAN

HARIDAH, KARA (2012) HUBUNGAN ANTARA PENGETAHUAN STRATEGI PEMASARAN DENGAN VOLUME PENJUALAN PADA SENTRA UKM MINUMAN SEGAR DI JAKARTA SELATAN. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT KARA HARIDAH. The Correlation Between Knowledge Marketing Strategy and Selling Volume at SMEs Beverage Center Fresh, South Jakarta. Thesis, Jakarta. Economics Education Studies Program, Cooperative Economics Education Concentration, Department of Economics and Administration, Faculty of Economics, State University of Jakarta, 2012. This study aims to gain information and knowledge based on the data or the fact that valid or invalid, true and trustworthy on the Correlation Between Knowledge Marketing Strategy and Selling Volume in SMEs Beverage Center Fresh, South Jakarta. The research was conducted on fresh Beverage SMEs in South Jakarta for six months from October 2011 until March 2012. The method used in this study is the census method with correlational approach. Census method with a correlational approach to research conducted on large populations and small to take the entire amount of the existing population in order to obtain reliable results. Correlation is a research study meant to determine whether there is a relationship between two variables or multiple variables. The population in this study is the sum of the total population of Micro businesses, small and medium enterprises engaged in the beverage in South Jakarta, amounting to 34 entrepreneurs. Because there are only 34 businesses then the entire unit unit (population) sampled The resulting regression equation is Y = 19.59 + 0,332X. Test requirements analysis is the normality test error of estimated regression Y on X with the test result Liliefors Lcount <Ltable , because Lcount <Ltable the error estimate of Y on X is normally distributed. Hypothesis testing consists of generating regression test keberartian Fcount >Ftable , meaning that the mean regression equation, regression linearity test result F count <Ftable meaning that the linear regression equation and correlation coefficient calculations to determine the level of attachment to the relationship between variables X and Y. Keberartian test is then performed using the correlation coefficient and t test resulting tcount > Ttable. The coefficient of determination obtained for 39,51%, this means that 39.51% of sales volume variation is explained by the knowledge of marketing strategy and the rest explained by other factor. These results prove the existence of a positive relationship between knowledge Marketing Strategy and Selling Volume at SMEs Beverage Center Fresh in South Jakarta.

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Dra. Endang Sri Rahayu, M.Pd ., Pembimbing II: Ari Saptono, SE, M.Pd
Subjects: Ilmu Sosial (Social Science) > Ilmu Ekonomi (Economics)
Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perencanaan dan Strategik (Planning and Strategic Management)
Divisions: Fakultas Ekonomi > S1 Pendidikan Ekonomi Koperasi
Depositing User: Budi Siswanto
Date Deposited: 09 Jan 2018 08:37
Last Modified: 09 Jan 2018 08:37
URI: http://repository.fe.unj.ac.id/id/eprint/2418

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