FATHIA, RAHMA (2015) FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI MOBIL LOW COST GREEN CAR (LCGC) (Studi Banding pada pembeli potensial mobil Toyota Agya dan Daihatsu Ayla). S1 thesis, Universitas Negeri Jakarta.
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Abstract
ABSTRACT Rahma Fathia, 2015 : Factors that Influence of Low Cost Green Car (LCGC) purchase intention : A Comparative Study of Toyota Agya and Daihatsu Ayla. Thesis : Jakarta : Marketing Management Concentration, Major in Management, Faculty of Economy, Universitas Negeri Jakarta. Thesis Advisisory : Dr. MohamadRizan, S.E, M.M and Usep Suhud Ph.D The objective of this research is to measure the influence of TV Commercial, Price, Perceived Quality of Product and The Brand Image to Customer Purchase Intentio. Technique sampling using purposive sampling. The sample of population is two hundred visitors of Mall ITC Cempaka Mas, Jakarta. Quantitative analysis is using SPSS 21 and AMOS 22. The result shows : Both of Toyota and Daihatsu Agya, TV Commercial, Price and Perceive Quality is not a significant factors to build the customer purchase intention. But, for Daihatsu Ayla, the brand image is a proven factor that influencing a customer’ purchase intention, whereas it’s not working well in Toyota Agya. Specifically, in model Toyota Agya TV Commercial, Price and Perceive Quality and Brand Image is not a significant factors to customer purchase intention. Toyota Agya fit Model value with P is 0.105, CMIN/DF is 1.079, TLI is 0.964, CFI is 0.967, and RMSEA is 0.02. in Daihatsu Ayla fit model, the brand image positively influence the customer purchase intention with the value of P is 0.138, CMIN/DF is 1.064, TLI is 0.961, CFI is 0.964 and RMSEA is 0.018.. Keywords : TV Commercial, Price, Perceived Quality of Product, Brand Image, Purchase Intention
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Pembimbing I: Dr. Mohamad Rizan, SE, MM ., Pembimbing II: Usep Suhud, M.Si, Ph.D |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perusahaan (Management for Enterprises) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising) |
| Divisions: | Fakultas Ekonomi > S1 Manajemen |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 22 Jan 2018 04:49 |
| Last Modified: | 22 Jan 2018 04:49 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/2689 |
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