PENGARUH CITRA NEGARA ASAL TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK LOKAL DENGAN PERSEPSI KUALITAS SEBAGAI VARIABEL INTERVENING

HAPSIANA, GHAIDA (2013) PENGARUH CITRA NEGARA ASAL TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK LOKAL DENGAN PERSEPSI KUALITAS SEBAGAI VARIABEL INTERVENING. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT Ghaida Hapsiana, 2013; Influence the Country of Origin on Purchase Decision Cosmetics Local with Perception of Quality as an Intervening Variable. Supervisor: Ferry Setyo Wibowo, SE, M.Si. Agung Kresnamurti Rp, ST, MM. The purpose of this study are: 1) to describe clearly about effects of country of origin image, perceptions of quality, purchase decision cosmetics local. 2)to determine the effect of country of origin image on perceived of quality. 3) to determine the effect of perceived quality on purchase decision 4) to determine the effect of country of origin on purchase decision. 5) to determine the effect of country of origin on purchase decision cosmetics local with perceived quality as intervening variable. The design of this study using causal and descriptive approach, the method used is survey method. The population of this study is the cosmetics local users in University of Jakarta. Sampling totaled 100 respondents using nonprobability sampling method. While part of nonprobability sampling used was purposive sampling. Analysis of the research was conducted using SPSS 20.0 application (Statistical Package for the Social Science) for process data. The results of the t test for country of origin is 0.000 <0.05. This suggests that there is a significant effect between the country of origin on perceived quality. The results of the t test for perceived quality 0.000 <0.05 indicates that there are significant effect between perceived quality on purchase decisions. The results of the t test for country of origin is 0.000 <0.05. This suggests that there is a significant effect between the country of origin on purchase decisions. The results of the intervening test is is 3.3429 indicates that the quality are intervening variable of country of origin on purchasing decisions. Key word: Country of origin, Perception of quality, Purchase decision.

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