PENGARUH POSISI PRODUK (PRODUCT POSITIONING) DAN DIFERENSIASI PRODUK (PRODUCT DIFFERENTIATION) TERHADAP CITRA MEREK (BRAND IMAGE ) KARTU PERDANA IM3

JAYA, RIAN PURNAMA (2013) PENGARUH POSISI PRODUK (PRODUCT POSITIONING) DAN DIFERENSIASI PRODUK (PRODUCT DIFFERENTIATION) TERHADAP CITRA MEREK (BRAND IMAGE ) KARTU PERDANA IM3. S1 thesis, Universitas Negeri Jakarta.

[img]
Preview
Text
Cover.pdf

Download (0B) | Preview
[img]
Preview
Text
Table_Of_Content.pdf

Download (0B) | Preview
[img]
Preview
Text
Chapter1.pdf

Download (0B) | Preview
[img] Text
Chapter2.pdf
Restricted to Repository staff only

Download (0B)
[img]
Preview
Text
Chapter3.pdf

Download (0B) | Preview
[img] Text
Chapter4.pdf
Restricted to Repository staff only

Download (0B)
[img]
Preview
Text
Chapter5.pdf

Download (0B) | Preview
[img]
Preview
Text
Bibliography.pdf

Download (0B) | Preview

Abstract

ABSTRACT Rian Purnama Jaya, 2013; The Influence of Product Positioning and Product Differentiation on Brand Image SIM Card IM3. Undergraduate Thesis: Jakarta, Concentration of Marketing Management, Management Study Program, Department of Management, Faculty of Economics, State University of Jakarta. Advisory team: Dr. Mohamad Rizan, SE., MM. & Agung Kresnamurti, ST, MM. The purposes of this research are: 1) To know the description of the product positioning, product differentiation, and brand image SIM Card IM3. 2) To know empirically the effect of product positioning SIM Card IM3 of the brand image SIM Card IM3 . 3) To know empirically the effect of product differentiation to the brand image IM3. 4) To know empirically the effect of product positioning, product differentiation simultaneously to the brand image SIM Card. The analysis implemented in this research are descriptive and causal analysis. This research is taken 227 student users who are in the Faculty of Economics, State University of Jakarta, while the techniques of data collection is done by distributing questionnaires, which are then processed using SPSS. The analysis showed that the product positioning positive influence and significant on brand image, and product differentiation is also positive influence and significant on brand image. Then together or simultaneously, product positioning and product differentiation positive influence and significant on brand image. The empirical findings indicate that in order to create and maintain brand image, IM3 need to consider factors such as product positioning and product differentiation due to these factors shown to influence brand image IM3. Keywords: Product Positioning, Product Differentiation and Brand Image

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Dr. Mohamad Rizan, SE, MM ; Pembimbing II: Agung Kresnamurti RP, ST, MM
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Pabrik (Plant Manajemen)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 24 Jan 2018 03:11
Last Modified: 24 Jan 2018 03:11
URI: http://repository.fe.unj.ac.id/id/eprint/2752

Actions (login required)

View Item View Item