PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA VIXION (SURVEI PADA BENGKEL YAMAHA DETA MOTOR)

AKBAR, ALDI ALMU (2012) PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA VIXION (SURVEI PADA BENGKEL YAMAHA DETA MOTOR). S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT Aldi Almu Akbar, 2012, The Influence Of Product Quality, Price Promotion To Purchase Decision Vixion Yamaha Motorcycle (Survey At Repair shop Yamaha Motor Deta). Skripsi, Jakarta. Concentration in Marketing Management, S1 Management Study Program, Department of Management, Faculty of Economics, State University of Jakarta. Broadly speaking the purpose of this study are: 1) to understand descriptions of product quality, price, and promotion and impilikasinya on purchasing decisions, 2) to test empirically the product quality variables affect the purchasing decision 3) to test empirically the effect on the price variable purchasing decisions, 4) to test empirically the promotion variables affect purchase decisions, 5) to test empirically the variable quality of product, price, and promotion jointly influence on purchasing decisions. The analysis used in this study were multiple linear regression analysis. Research carried out by purposive sampling technique against 92 yamaha Touring motorcycle owners who perform maintenance and repairs on workshop Jakarta yamha deta motor, while the techniques of data collection was done by distributing questionnaires, which are then processed with SPSS 19. T test results on the variable quality of the product is 7.429 with a value significantly by 0.000. means, product quality has a significant influence on purchase decisions. T test results in 3.087 with the price variable is significant value for 0.003. It means the price has a significant influence on purchase decisions. T test results on the 2.799 campaign with a value significantly by 0.006. It means promotion strategies have a significant influence on purchase decisions. The resulting R 2 value of 0.483 or by 40.3%. This figure describes the quality of product, price, and promotion influence on purchasing decisions of 40.3%. Keywords: Product Quality, Price, Promotion, Purchase Decision.

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Dr. Mohamad Rizan, SE, MM ; Pembimbing II: Dra. Basrah Saidani, M.Si
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Pabrik (Plant Manajemen)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 31 Jan 2018 07:49
Last Modified: 31 Jan 2018 07:49
URI: http://repository.fe.unj.ac.id/id/eprint/2911

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