PENGARUH KUALITAS PRODUK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPATU OLAHRAGA FUTSAL ADIDAS DI WILAYAH JAKARTA TIMUR

RACHMAN, M. AULIA (2012) PENGARUH KUALITAS PRODUK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPATU OLAHRAGA FUTSAL ADIDAS DI WILAYAH JAKARTA TIMUR. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT M. Aulia Rachman, 2012; The Influence of Product Quality and Product Design towards Purchaseing Decision of Adidas’ futsal shoes. Undergraduate Thesis: Jakarta, Concentration of Marketing Management, Management Study Program, Department of Management, Faculty of Economics, State University of Jakarta. Advisory team: Dr. Mohamad Rizan, SE., MM. & Dra. Basrah Saidani, M.Si.. The purposes of this research are to describe about product quality, product design and purchasing decision and test the product quality and product design variables that influence the purchasing decision of Adidas’ futsal shoes. This research used descriptive and explanatory methods. The unit analysist of this research are the consumers of Adidas’ futsal shoes at East of Jakarta. Total sample of this research are 100 respondences while the analysis tools that are used in this research are SPSS 18.0. The result of this research shows: (1) product quality is significantly influencing the purchasing decision by 10.7%; (2) product design is significantly influencing the purchasing decision by 7,5%; (3) simultaneously product quality and product design are significantly influencing the purchasing decision by 17.6%. The remaining 82,4% is influenced or explained by other variables that are not included in this research. Keywords: product quality, product design, purchasing decision and Adidas’ futsal shoes.

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Dr. Mohamad Rizan, SE, MM ; Pembimbing II: Dra. Basrah Saidani, M.Si
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Pabrik (Plant Manajemen)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 05 Feb 2018 03:34
Last Modified: 05 Feb 2018 03:34
URI: http://repository.fe.unj.ac.id/id/eprint/2932

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