ANALISIS BAURAN PROMOSI PADA RESTORAN PIZZA HUT CABANG PONDOK GEDE

Lestari, Sintia Estie (2014) ANALISIS BAURAN PROMOSI PADA RESTORAN PIZZA HUT CABANG PONDOK GEDE. D3 thesis, Universitas Negeri Jakarta.

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Abstract

SINTIA ESTIE LESTARI. 2011. 8223118215. “Promotion Mix Strategy Analysis At Pizza Hut Restaurant Branch Pondok Gede”. Marketing Management Diploma Studies Program, Department of Management, Faculty of Economics, University of Jakarta. Scientific aims to determine the promotion mix contained in the Pizza Hut restaurant. The method used in this study is a descriptive analysis using data collection from the library, and questionnaires. From the results of this study have known what the promotion mix contained on Pizza Hut.Pizza Hut using four promotion mix that are advertising that pizza hut make an interesting advertise in television and easily remembered by consumers, sales promotion that is Pizza Hut give some discount for the customers that using credit card BNI,BCA and Mandiri, personal sellingis distribute flyers, and then direct marketingis promotion using web Pizza Hut and order bye phone. By doing the right promotion mix is expected to attract more consumers and companies can benefit.

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