ANALISIS STRATEGI PENETAPAN HARGA TIKET MASUK DUNIA FANTASI

Adriati, Yana (2014) ANALISIS STRATEGI PENETAPAN HARGA TIKET MASUK DUNIA FANTASI. D3 thesis, Universitas Negeri Jakarta.

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Abstract

YANA ADRIATI. 2014. 8223118203. "Analysis of Ticket Pricing Strategy Forum Fantasy World". Marketing Management Diploma Studies Program, Department of Management, Faculty of Economics, University of Jakarta. Scientific aims to determine the pricing strategies of admission Fantasy World rides. The method used in this study is a descriptive analysis using data collection, observation, questionnaires and interviews. From the results of this study in the know how pricing strategies Fantasy World of admission, admission pricing strategies using the World Fantasy princing penetration pricing strategy is to use a low at the start of production with the hope to grab a large market share and block the entrance of his competitors and strategy Dufan admission pricing on established products, Dufan also use strategies to maintain prices, lowering prices and price bundling. By doing the right pricing strategy on every vehicle that is in Ancol Dreamland Fantasy World rides her special is expected to make her more and more visitors coming and visitors are not disappointed because satisfaction at a price that can be comparable in pay, and can provide a sizable profit for the company.

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