ANALISIS CITRA MEREK PRODUK PRIVATE LABEL SURVEI PADA KONSUMEN ”FIRST CHOICE” CAIRAN PENCUCI PIRING HERO SUPERMARKET GATOT SUBROTO

Damayanti, Hesti (2012) ANALISIS CITRA MEREK PRODUK PRIVATE LABEL SURVEI PADA KONSUMEN ”FIRST CHOICE” CAIRAN PENCUCI PIRING HERO SUPERMARKET GATOT SUBROTO. D3 thesis, Universitas Negeri Jakarta.

[img]
Preview
Text
Cover.pdf

Download (424kB) | Preview
[img]
Preview
Text
Table_Of_Content.pdf

Download (124kB) | Preview
[img]
Preview
Text
Chapter_1.pdf

Download (335kB) | Preview
[img] Text
Chapter_2.pdf
Restricted to Repository staff only

Download (284kB) | Request a copy
[img] Text
Chapter_3.pdf
Restricted to Repository staff only

Download (304kB) | Request a copy
[img]
Preview
Text
Chapter_4.pdf

Download (60kB) | Preview
[img]
Preview
Text
Bibliography.pdf

Download (10kB) | Preview

Abstract

HESTI DAMAYANTI. 2009. 8223097610. Analysis Of Brand Image A Private Label Product Survey To Consumer “First Choice” Dish Washing Liquid At HERO Supermarket Gatot Subroto. Program Studi DIII Manajemen Pemasaran. Jurusan Manajemen. Fakultas Ekonomi. Universitas Negeri Jakarta. Selecting title in this scientific work cause of the limited interest or the limited of the customer who buys the „first choice‟ dishwashing liquid private label product, we guess that it because this private label is reputed as the bad quality product , because the price set is too cheap. This scientific work aims to find out the brand image of first choice dishwashing liquid private label product for HERO Supermarket Gatot Subroto customers. The method in this research is descriptive analysis with survey method by interviewing and giving questioner. From this research we know that brand image of „first choice‟ dishwashing liquid private label product for HERO Supermarket Gatot Subroto customer is negative, that takes effect of the attribute, benefit and whole evaluation show the bad quality. The consequence, it makes „first choice‟ liquid wash dishes private label associated as a low price private label product because of its bad quality.

Item Type: Thesis (D3)
Additional Information: Pembimbing : Setyo Ferry Wibowo, SE, M. Si
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Helda Romauli Siregar
Date Deposited: 14 Feb 2018 06:53
Last Modified: 14 Feb 2018 06:53
URI: http://repository.fe.unj.ac.id/id/eprint/3061

Actions (login required)

View Item View Item