Damayanti, Hesti (2012) ANALISIS CITRA MEREK PRODUK PRIVATE LABEL SURVEI PADA KONSUMEN ”FIRST CHOICE” CAIRAN PENCUCI PIRING HERO SUPERMARKET GATOT SUBROTO. D3 thesis, Universitas Negeri Jakarta.
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Abstract
HESTI DAMAYANTI. 2009. 8223097610. Analysis Of Brand Image A Private Label Product Survey To Consumer “First Choice” Dish Washing Liquid At HERO Supermarket Gatot Subroto. Program Studi DIII Manajemen Pemasaran. Jurusan Manajemen. Fakultas Ekonomi. Universitas Negeri Jakarta. Selecting title in this scientific work cause of the limited interest or the limited of the customer who buys the „first choice‟ dishwashing liquid private label product, we guess that it because this private label is reputed as the bad quality product , because the price set is too cheap. This scientific work aims to find out the brand image of first choice dishwashing liquid private label product for HERO Supermarket Gatot Subroto customers. The method in this research is descriptive analysis with survey method by interviewing and giving questioner. From this research we know that brand image of „first choice‟ dishwashing liquid private label product for HERO Supermarket Gatot Subroto customer is negative, that takes effect of the attribute, benefit and whole evaluation show the bad quality. The consequence, it makes „first choice‟ liquid wash dishes private label associated as a low price private label product because of its bad quality.
| Item Type: | Thesis (D3) |
|---|---|
| Additional Information: | Pembimbing : Setyo Ferry Wibowo, SE, M. Si |
| Subjects: | Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) |
| Divisions: | Fakultas Ekonomi > D3 Manajemen Pemasaran |
| Depositing User: | Users 17 not found. |
| Date Deposited: | 14 Feb 2018 06:53 |
| Last Modified: | 14 Feb 2018 06:53 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/3061 |
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