ANALISA STRATEGI PEMASARAN IKLAN PADA WEBSITE MACINDOSTV DENGAN MENGGUNAKAN SWOT

Supriyadi, Supriyadi (2012) ANALISA STRATEGI PEMASARAN IKLAN PADA WEBSITE MACINDOSTV DENGAN MENGGUNAKAN SWOT. D3 thesis, Universitas Negeri Jakarta.

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Abstract

SUPRIYADI. 2008. 8223088141. “Analysis Of Advertising Marketing Strategy At MacindosTV Website Using SWOT ”. DIII Marketing Management Studies Program. Department of Management, Faculty of Economics, State University of Jakarta. This paper has a purpose to know describe the marketing strategy that has been done by MacindosTV. The method used in this Scientific work is a qualitative descriptive analysis of the data collection methods literature and secondary data. From the results of the writing can be seen that describe the marketing strategy that has been done by MacindosTV. Based on the observation and study author, as well as interviews with the owner MacindosTV, the marketing strategy that has been done by MacindosTV, as follows: a. Products, b. Price, c. Distribution channels, d. Promotion, e. Individual (Human Resources) f. Process, and g. Physical Environment

Item Type: Thesis (D3)
Additional Information: Pembimbing : Agung Kresnamurti, RP, S.T., M.M.
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Helda Romauli Siregar
Date Deposited: 14 Feb 2018 07:44
Last Modified: 14 Feb 2018 07:44
URI: http://repository.fe.unj.ac.id/id/eprint/3077

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