ANALISIS UNIT EXPRESS PT JALUR NUGRAHA EKAKURIR DENGAN METODE SWOT

Taranggono, Danang Bagas (2016) ANALISIS UNIT EXPRESS PT JALUR NUGRAHA EKAKURIR DENGAN METODE SWOT. D3 thesis, Universitas Negeri Jakarta.

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Abstract

This paper aims to describe Strength,Weakness, Opportunity and Threat of marketing strategy in product Express Unit PT Jalur Nugraha Ekakurir. Based on the results of the research it can be seen that marketing strategy Prudential has several major advantages than other delivery service. That has very competitive rates and flexible, reputation has been known for more than 25 years, product variations are competent, having a lot of ease one of which JNE has more than 1500 outlets. Keywords: Express Product, SWOT

Item Type: Thesis (D3)
Additional Information: Pembimbing I: M. Edo S. Siregar, SE., MBA.
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Analisis Data Manajemen (Data Processing and Analysis of Management)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Roni Faslah
Date Deposited: 08 Aug 2017 07:58
Last Modified: 18 Feb 2018 08:20
URI: http://repository.fe.unj.ac.id/id/eprint/35

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