ANALISIS KELAYAKAN BISNIS “AMALIA BUTIK” PT. WARNA WARNI AMALIA SEBAGAI FASHION MUSLIMAH DI JAKARTA SELATAN

HANDAYANI, DIAN AMALIA (2014) ANALISIS KELAYAKAN BISNIS “AMALIA BUTIK” PT. WARNA WARNI AMALIA SEBAGAI FASHION MUSLIMAH DI JAKARTA SELATAN. S2 thesis, Universitas Negeri Jakarta.

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Abstract

FEASIBILITY ANALYSIS OF BUSINESS "AMALIA BOUTIQUE" PT. WARNA WARNI AMALIA AS MUSLIMAH FASHION IN SOUTH JAKARTA DIAN AMALIA HANDAYANI ABSTRACT This research aims to determine the feasibility of Muslimah fashion business aspects, environmental aspects, market aspects and marketing, technical and technological aspects, and aspects of human resource management, and financial aspects. Object of this study is "Amalia Boutique", is engaged in the business of fashion Muslimah. The design of this research is a descriptive study using qualitative techniques. Primary data collection techniques in this study is the observation to determine the location of Muslim fashion boutiques and stores in South Jakarta and the observation of the use of hijab in PT. XYZ and questionnaires addressed to the woman to his interest in fashion. As for the secondary data obtained by researchers obtained from several sources such as the BPS, books, reports, journals, and the internet. The results of the analysis of the feasibility study "Amalia Boutique" is feasible when viewed from the sixth aspect. "Amalia Boutique" will be established at ITC Kuningan Mall, with the selling price shawl @ IDR25.000,- and clothes @IDR265.000,- the number of workers a total of 11 people (6 tailors and 5 staff). The financial aspects of the investment value obtained Payback Period (PP) 3.3 years, the Net Present Value (NPV) Rp445.380, -, Pofitability Index (PI) 2, 5, Internal Rate of Return (IRR) 46%, Accounting Rate of return (ARR) 134.80%. Keywords: feasibility study, Payback Period (PP), Net Present Value (NPV), Pofitability Index (PI), Internal Rate of Return (IRR), Accounting Rate of Return (ARR).

Item Type: Thesis (S2)
Additional Information: Pembimbing I: Dr. Mohamad Rizan, SE, MM , Pembimbing II: Dr. Siti Nurjanah, SE, M.Si
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Bisnis (Business)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising)
Divisions: Fakultas Ekonomi > S2 Magister Manajemen
Depositing User: Budi Siswanto
Date Deposited: 17 Nov 2017 04:20
Last Modified: 17 Nov 2017 04:20
URI: http://repository.fe.unj.ac.id/id/eprint/557

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