HUBUNGAN ANTARA PERILAKU KONSUMEN DENGAN KEPUTUSAN PEMBELIAN MIE INSTAN INDOMIE PADA WARGA RW 01 DI MAMPANG PRAPATAN , JAKARTA SELATAN

A’la, Muhammad Guna (2014) HUBUNGAN ANTARA PERILAKU KONSUMEN DENGAN KEPUTUSAN PEMBELIAN MIE INSTAN INDOMIE PADA WARGA RW 01 DI MAMPANG PRAPATAN , JAKARTA SELATAN. S1 thesis, Universitas Negeri Jakarta.

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Abstract

Muhammad Guna A‟la The relationship between consumer behavior and buying decision Indomie instant noodles On the citizens of Mampang Prapatan RW, South Jakarta. Thesis, Jakarta. Education Economics, Commerce and administration, Faculty of Economics, Universitas Negeri Jakarta, June 2014. This research was conducted in Mampang Prapatan 01 RW, South Jakarta. Over the past four months since March, 2014 until June 2014. Research methods the survey method is used with the korelasional approach. The population in this research is the entire RW 01 Mampang Prapatan, South Jakarta. The population of inaccessibility is a citizen Mampang Prapatan 08 RT, South Jakarta, as many as 45 people. Sampling techniques used are simple random techniques as many as 40 people To get data from the second variables used a questionnaire of the model scale likert to consumers behavior ( x ) and consumers variable variable y purchases ( decision ).Before this instrument used test the validity to the second variables.X, to variable from 24 grains statement after been validated there are 3 statement drop; meanwhile, which satisfies the criteria or valid consisting of 21 statement.Y, to variable of 21 statement after been validated there are 2 3,562 statement drop; meanwhile, which satisfies the criteria or valid consisting 19 statement.Calculation reliabilitas the second variables that using formulas alpha cronbach.The result of 0,80209 reliabilitas variable x and y reliabilitas variable the result of 0,80386.The result of this proves that the instrument is reliable. The regression equation is produced is Ŷ =17,67 + 0,84 x.Test the requirements analysis is a test of normality gallic taksiran regression y over x by test liliefors produce Lcount = 0,0503, while Ltable for n = 40 at first significant 0.05 is 0,147.Because Lcount < Ltable gallic taksiran y over x berdistribusi normal.The linearity regression produce Fcount < Ftable 0.44 <2,13, so it is concluded that the regression equation is linear.Of assay keberartian regression produce Fcount >Ftable 56,21 > 4,17, it means the regression equation is significant.A correlation coefficient product moment of pearson produce rxy = 0,772, next test the keberartian a correlation coefficient by using test t- and produced thitung = 7,497 and ttabel = 1,68.Thus can be concluded that a correlation coefficient rxy = 0,772 adalah significant.A coefficient determination obtained by 59,66 % indicating that 29,16 % variation behavior

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