HUBUNGAN ANTARA KUALITAS PRODUK DAN LOKASI DENGAN KEPUTUSAN PEMBELIAN HOKBEN ARION MALL RAWAMANGUN PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA DI JAKARTA

YULIANA, EKA (2019) HUBUNGAN ANTARA KUALITAS PRODUK DAN LOKASI DENGAN KEPUTUSAN PEMBELIAN HOKBEN ARION MALL RAWAMANGUN PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA DI JAKARTA. S1 thesis, Fakultas Ekonomi.

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Abstract

EKA YULIANA, Relationship between product quality and location with purchase decision Hokben Arion Mall Rawamangun to student of Faculty of Economics at University State of Jakarta. This research was conducted at Faculty of Economics, State University of Jakarta, for 6 months from February to July 2019. The purpose of this research is to know the relationship between product quality and location with the purchase decision to student of Faculty of Economics at University State of Jakarta. The research method used is survei method used is survei method. The population used is all students of Faculty of Economics at University State of Jakarta. The sampling technique used is the technique of purposive sampling of 115 people. The resulting regression equation is Ŷ = 10,568 + 0,468 X1 + 0,302 X2. Test the analytical requirement that is test of normality with Kolmogorov-Smirnov test with significance level (α) = 5% or 0,05 with the test results can be known as the value of Asymp. Sig the residual value of the whole variable is 0.200 it can be concluded that the data is normally distributed and can be used in further analysis. The linearity regression test of Y over X1 yields Fcount < Ftable is 0,865 < 2,687 and the regression test of Y over X2 yields Fcount < Ftable is 1,001 < 2,867, so it is concluded that the regression equation is linier. From the significance test of regression Y over X1 and X2 yield Fcount < Ftable is 53,680 < 2,867, so it can be concluded that the regression equation is significant. Furthermore, t test and Y yielded over X1 tcount = 9,372 dan ttabel = 1,65857, Y over X2 tcount = 7,067 dan ttabel = 1,65857. Thus is can be concluded that the correlation coefficient is positive and significant there is a relationship between product quality with the purchase decision. Positive and significant there is is a relationship between location with the purchase decision. Positive and significant there is is a relationship between product quality and location with the purchase decision. The coefficient of determination of Y over X1 and X2 obtained by 0,489 indicates that 48,9% of purchasing decision variables are determined by product quality amd location. Kata Kunci: Product Quality, Location, Purchase Decision

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