PENGARUH ANTARA ATRIBUT PRODUK DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN MIE INSTAN MEREK SAMYANG PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA

RAHARJO, PANGESTU (2019) PENGARUH ANTARA ATRIBUT PRODUK DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN MIE INSTAN MEREK SAMYANG PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Fakultas Ekonomi.

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Abstract

PANGESTU RAHARJO, The Effect between Product Attribiutes and Advertising with Purchase Decision Samyang Instant Noodles in The Faculty of Economics Student State University of Jakarta This research was conducted at the Faculty of Economic, State University of Jakarta. The period of 6 months from January to July 2019. The purpose of this study is The Effect between Product Attributes and Advertising with Purchase Decision Samyang Instant Noodles in The Faculty of Economics Student State University of Jakarta. The purpose of this study is to determine The Effect between Product Attribiutes and Advertising with Purchase Decision Samyang Instant Noodles in The Faculty of Economics Student State University of Jakarta. Sampling technique that is Purposive Sampling counted 113 people. The resulting regression equation is Ŷ= 15,928 + 0,425X1 + 363X2. Test requirement analysis that is test of normality with Kolmogorov-Smimov test with significant level (α) = 5% or 0,05 and yield significant level of Y value equal to 0,200 and Asymp. Sig sebesar 0,200. Because of the significant level of these three variables> 0.05 it can be concluded that the research data is noral distributed and can be used in subsequent research. Test linearity regression of Y over X1 produce Faritmetic < Ftable is 1,501 < 3,08 and linearity test regression of Y over X2 produce Faritmetic < Ftable is 0,850 < 3,08, so it is concluded that, the regression equation is significant. From the significance test of Y regression over X1 and X2 generate Faritmetic < Ftable is 23,521 > 3,08, so it is concluded that, the regression equation is significant. Then t test and produced and produced Y over X1 taritmetic = 3,500 and ttabel 1,65882, Y over X2 taritmetic = 2,656 and ttabel 1,65882. Coefficient of determination Y over X1 and X2 obtained by 0,300 indicating that 30% of purchasing decision variables are determined by product attributes and advertising Keyword: Purchase Decision, Product Attributes, Advertising

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