HUBUNGAN ANTARA ASOSIASI MEREK DENGAN KEPUTUSAN PEMBELIAN SEPEDA MOTOR SUZUKI PADA WARGA RW 018 KELURAHAN TUGU UTARA KECAMATAN KOJA JAKARTA UTARA

Gunawan, Setiadi (2015) HUBUNGAN ANTARA ASOSIASI MEREK DENGAN KEPUTUSAN PEMBELIAN SEPEDA MOTOR SUZUKI PADA WARGA RW 018 KELURAHAN TUGU UTARA KECAMATAN KOJA JAKARTA UTARA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

SETIADI GUNAWAN. The Correlation Between Brand association with Purchase Decision Motorcycles Suzuki At Citizens RW 018 Tugu Utara Urban Village District of Koja. Thesis, Jakarta. Tata Commerce Education Studies Program, Department of Economics and Administration, Faculty of Economics, State University of Jakarta, June2015. This research was conducted in Tugu Utara Urban Village RW 018 Koja Sub-district, for five months from February 2015 to June 2015. The purpose of this study is to determine the Correlation between brand association with Suzuki motorcycle purchase decisions on RW 018 Tugu Utara Urban Village. The research method used survey method with the approach kolerasional. The population in this study is the RW 018 that has a Suzuki motorcycle, amounting to 135 people with a population of 75 0rang affordable. The sampling technique used was simple random technique as many as 62 people. While the method of data analysis using regression and correlation. The resulting regression equation y = 67.35 + 0.36 X. From the regression significance test Fhitung> Ftabel yield (15.20)> (4.00) means that the regression equation significantly. Linearity test Fhitung <Ftable is (1,88) <(2.42) thus concluded that the linear regression equation. Test requirements analysis that estimates the error normality test regression of Y on X with the test Liliefors produce Lo = 0.1014 while Lt = 0.1125, n = 62 for the significant level of 0.05. Because Lhitung (Lo) <Ltabel (Lt) is greater then the estimated X and Y have normal distribution. The correlation coefficient of Pearson Product Moment generating r xy = 0.450, then the correlation coefficient significance test was done using t-test and t = 3899 and the resulting table = 1.67. It can be concluded that the correlation coefficient r xy = 0.450 is significant. The coefficient of determination obtained by 20.21% variation purchasing decisions (variable Y) is determined by the brand association (variable X), while 79.79% of the variation purchasing decisions are determined by other factors. Calculation results concluded there is a correlation between brand association with Suzuki motorcycle purchase decision.

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