WINALDI, FERAMA THALIA CLARINITA (2019) PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI FORE COFFEE. D3 thesis, Universitas Negeri Jakarta.
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Abstract
Ferama Thalia Clarinita Winaldi, 2019, 8223164459, title of research “THE INFLUENCE OF DIGITAL MARKETING ON PURCHASING DECISION ON THE APPLICATION FORE COFFEE”. Marketing Management Study Program DIII. Faculty of Economics. State University of Jakarta. The research aims to analyze the influence of digital marketing on purchasing decision on the application fore coffee. The data used in this study are primary data collected fro questionnaires distributed to 100 respondent who use application for purchasing fore coffee product. This research use non-probability sampling and linier regression analysis in cultivating data. From the result of this research known that digital marketing influence purchasing decision. This indicated by the R square value is 0,766 (76,6%) while the remaining 0,234 (23,4 %) is influenced by other factors. In this research note that digital marketing have pofitive and significant influence to purchasing decision. Thus, the result of this research are relevant. Keywords: Digital Marketing, Purchasing Decision, Linier Regression Analysis.
| Item Type: | Thesis (D3) |
|---|---|
| Additional Information: | Pembimbing : Dra. Basrah Saidani M.Si |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Analisis Data Manajemen (Data Processing and Analysis of Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising) |
| Divisions: | Fakultas Ekonomi > D3 Manajemen Pemasaran |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 04 Sep 2019 07:53 |
| Last Modified: | 04 Sep 2019 07:53 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/8176 |
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