PENGARUH PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK LAPTOP ASUS (Survei Mahasiswa Universitas Negeri Jakarta)

AMBARSARI, KARLINA PRAMESTI (2019) PENGARUH PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK LAPTOP ASUS (Survei Mahasiswa Universitas Negeri Jakarta). D3 thesis, Universitas Negeri Jakarta.

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Abstract

Karlina Pramesti Ambarsari, 2019; The Influence of Price Perception on Purchase Decision of Asus Laptop. (Survey on Student of Jakarta State University). Research Paper, DIII Marketing Management Study Program, Faculty of Economics, Universitas Negeri Jakarta. This research peaper are as follow to find out: 1) Know the description of the price perception of Asus laptops 2) Know the description of the purchase decision of Asus laptops 3) To find out whether the price perception of the purchase decision of Asus laptops. Methods of data collection using questionnaire surveys. The sample used was 147 respondents. The research subjects were students from the Jakarta State University who had bought an Asus laptop. The analytical method uses descriptive statistical analysis and simple linear regression analysis. Using SPSS version 21 software to process data. The result from this research showed that the price perception variable influence the purchasing decision.The result of the coefficient of determination (r²) of 0.607 or 60.7% while the remaining 0.393 or 39.3% is influenced by other variables. Keywords: Price Perception, Purchasing Decision, Asus Laptop.

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