PENGARUH PERSEPSI MANFAAT DAN PERSEPSI KEMUDAHAN TERHADAP NIAT PENGGUNAAN GOPAY MELALUI KEPERCAYAAN (SURVEI PADA MALL KOTA KASABLANKA)

FAUZIAH, FAUZIAH (2020) PENGARUH PERSEPSI MANFAAT DAN PERSEPSI KEMUDAHAN TERHADAP NIAT PENGGUNAAN GOPAY MELALUI KEPERCAYAAN (SURVEI PADA MALL KOTA KASABLANKA). S1 thesis, Universitas Negeri Jakarta.

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Abstract

Fauziah, 2020: The Influence Of Perceived Usefulness And Perceived Ease Of Use On Intention To Use GoPay Through Trust (Survey In Kota Kasablanka Mall). Thesis, Jakarta: Study Program Of S1 Management, Faculty of Economics, Jakarta State University. Advisory Team: Agung Kresnamurti Rivai P.ST, M. M & Andrian Haro S.Si, M.M. The purpose of this research are : : 1) To determine the effect of perceived benefits on Trust, 2) To determine the effect of perceived ease of trust, 3) To determine the effect of trust on intentions to use GoPay, 4) To determine the effect of perceived benefits on intentions to use GoPay, 5 ) To determine the effect of perceived ease of intention on using GoPay, 6) To determine the effect of Trust as an intervening variable between perceived benefits of intention to use GoPay. 7) To determine the effect of Trust as an intervening variable between perceived ease of intention to use GoPay. Methods of collecting data using survey methods with instruments in the form of questionnaires. The object of this study is a GoPay virtual wallet with the subject of 200 GoPay user respondents in Kota Kasablanka Mall. Data analysis uses SEM (Structural Equation Model) from Lisrel software version 8. 8 to process and analyze research data. Keywords: Perceived usefulness, perceived ease of use , trust, intention to use, GoPay application, SEM

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