PENGARUH EFEKTIVITAS IKLAN TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI TIX ID (Studi Kasus Mahasiswa/i Universitas Negeri Jakarta)

TANTIANA, WAHYU (2020) PENGARUH EFEKTIVITAS IKLAN TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI TIX ID (Studi Kasus Mahasiswa/i Universitas Negeri Jakarta). D3 thesis, Universitas Negeri Jakarta.

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Abstract

Wahyu Tantiana. 2020. The Effect Of Advertising Effectiveness On Purchasing Decisions In Tix Id Application (Case Study On Students of Universitas Negeri Jakarta). Marketing Management Study Program DIII. Faculty Of Economic. Universitas Negeri Jakarta. This scientific work aims to find out: 1) Describe the effectiveness of advertising and purchasing decisions on the TIX ID application. 2) The effect of advertising effectiveness on purchasing decisions on the TIX ID application. The method used in this study is a survey method that uses online questionnaires. The sample in this study involved 100 respondents. The subjects in this study were students of Universitas Negeri Jakarta. The results of this study are the effect of advertising effectiveness on purchasing decisions on the TIX ID application. This is because t arithmetic > t table (11,078> 1,984). The size of the effect of advertising effectiveness on purchasing decisions on the TIX ID application is 55.6% based on calculations using R Square. Keywords: Advertising Effectiveness, Purchase Decision, TIX ID Application

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