HUBUNGAN ANTARA KUALITAS PELAYANAN DENGAN MINAT BELI DI 7-ELEVEN JALAN PEMUDA RAWAMANGUN JAKARTA PADA MAHASISWA PENDIDIKAN TATA NIAGA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA

Alfaquri, Andika (2016) HUBUNGAN ANTARA KUALITAS PELAYANAN DENGAN MINAT BELI DI 7-ELEVEN JALAN PEMUDA RAWAMANGUN JAKARTA PADA MAHASISWA PENDIDIKAN TATA NIAGA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ANDIKA ALFAQURI, The Correlation Between Service Quality With Purchase Intention At 7-Eleven Jalan Pemuda Rawamangun Jakarta, In The Commerce Education Student In State University Of Jakarta. This research was conducted in The Study Program Of Commerce Education Student In State University Of Jakarta. The Purpose Of This Study Is To Determine Correlation Between Service Quality With Purchase Intention At 7Eleven Jalan Pemuda Rawamangun Jakarta, In The Commerce Education Student In State University Of Jakarta. This resaerch since February until June 2016. The research method used is survey method with the correlational approach, population used are all student In The Study Program Of Commerce Education Student In State University Of Jakarta. The sampling technique used technique of Purposive sampling as many as 62 people. The resulting regression equation is Ŷ = 14,57 + 0,93 X. Test requirements analysis that estimates the error normality test regression of Y on X with test Liliefors produce Lcount = 0,1088, while Ltable for n = 62 at 0,05 significant level is 0,1125. Because Lcount < Ltable the estimated error of Y over X normally distribution. Testing Linearity of regression produces Fcount <Ftable is 0,42 < 2,4., so it is concluded that the linear equation regression. Hypothesis testing from the significance regression produces Fcount > Ftable which, 47,45 > 4,00, meaning that the regression equation is significant. Correlation coefficient of Pearson Product moment generating rxy = 0,663, then performed the test significance correlation coefficient using t test and the resulting tcount > ttable, tcount = 6.867 and ttable = 1,67 .It can conclude that the correlation coefficient rxy = 0,663 is significant. The results of calculations conclude that there is a positive and significance between Service Quality With Purchase Intention. The coefficient of determination obtain for is 44,00% which show that 44,00% of the variant of Purchase Intention is determined by Service Quality.

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