HUBUNGAN ANTARA PROMOSI DENGAN MINAT BELI PRODUK HALAL KOSMETIK WARDAH PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA

Sari, Sindy Puspita (2016) HUBUNGAN ANTARA PROMOSI DENGAN MINAT BELI PRODUK HALAL KOSMETIK WARDAH PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

SINDY PUSPITA SARI, The Correlation Between Promotion With Purchase Intention Halal Product Wardah Cosmetics In The Study Program Of Commerce Education Student Faculty of Economics In State University of Jakarta. Commerce Education Studies Program, Faculty of Economics, State University of Jakarta. This research was conducted in The Study Program Of Commerce Education Student, Faculty of Economics in State University of Jakarta. The purpose in this study is to determine Correlation Between Promotion with Purchase Intention Halal Product Wardah Cosmetics In The Study Program Of Commerce Education Student In State University of Jakarta. This research since February 2016 until June 2016. The research method used is survey method with the correlational approach, population used are all student in the Study Program of Commerce Education Student In State University of Jakarta. The sampling technique used Purposive Sampling technique as many as 56 student. The resulting regression equation is Ŷ = 38,64 + 0,67X. Test requirements analysis that estimates the error normality test regression of Y on X with test liliefors produce Lcount = 0,0993 while Ltable for n = 56 at 0,05 significant level is 0,1184. Because Lcount < Ltable the estimated error of Y over X normally distribution. Testing linearity of regression produces Fcount < Ftable is 1,09 < 1,89, so it’s concluded that the linear equation regression. Hypothesis testing from the significant regression produces Fcount > Ftable which 46,64 > 4,02, meaning that the regression equation is significant. Correlation coefficient of Pearson product moment generating rxy = 0,681, then performed the test significance correlation coefficient using t test and the resulting tcount > ttable, tcount = 6,829 and ttable = 1,67. It can conclude that the correlation coefficient rxy = 0,681 is significant. The coefficient of determination obtain for is 46,34% which show that 46,34% of the variant of purchase intention is determined by promotion.

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