HUBUNGAN ANTARA SUASANA TOKO DAN DISKON DENGAN PEMBELIAN TIDAK TERENCANA MATAHARI DEPARTEMENT STORE MALL ARION RAWAMANGUN PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA

Dwiriyanto, Rizky Arafa (2017) HUBUNGAN ANTARA SUASANA TOKO DAN DISKON DENGAN PEMBELIAN TIDAK TERENCANA MATAHARI DEPARTEMENT STORE MALL ARION RAWAMANGUN PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

Rizky Arafa Dwiriyanto, The Correlation between Store Atmosphere and Discount with Impulse Buying at Matahari Department Store Mall Arion Rawamangun in the Student Study Program Commerce Education, Faculty of Economics in State University of Jakarta. This research was conducted on the students of Study Program of Education of Commerce Faculty of Economics at State University of Jakarta, for five months from March 2017 until July 2017. The purpose of this research is to know the relationship between store atmosphere with impulse buying and between discount with impulse buying. The research method used is survey method with correlational approach. The sampling technique used is purposive sampling technique of 114 people. The resulting regression equation is Ŷ = 37.949 + 0.658X1 and Ŷ = 39.761 + 0.662X2. Test requirement analysis that is test of normality (Normality Test) using Kolmogorov Smirnov with test result that is impulse buying significance (variable Y) equal to 0,095 with Asymp. Sig. (2tailed) of 0.014. For store atmosphere significance (variable X1) of 0.095 with Asymp. Sig. (2-tailed) of 0.013 and the discount significance (variable X2) of 0.2 with Asymp. Sig. (2-tailed) of 0.070. Because the data has a significance greater than 0.05 it can be concluded that the data is normally distributed. Perason Product Moment correlation coefficient produces rxy = 0,618 with signification or sig value. (2-tailed) 0.000 for store atmosphere (variable X1) with impulse buying (variable Y) and rxy = 0,596 with signification or sig value. (2-tailed) of 0,000 for discount (variable X2) with impulse buying (variable Y). Because it has a significance smaller than 0.05 it can be concluded that there is a positive and significant relationship. The next stage is t-tested and is produced tcount 8.317 > ttable 1,983 for X1 with Y and tcount 7,852> ttable 1,983 for X2 with Y. Thus, it can be concluded that t-test calculation results is that there is a positive and significant relationship. The coefficient of determination obtained by 0.382 indicating 38.2% variable impulse buying is determined by the store atmosphere and 0.355 which shows that 35.5% variable impulse buying is determined by discount.

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