ANALISIS STRATEGI BAURAN PEMASARAN PADA PT. FRISIAN FLAG INDONESIA

Pratama, Yudha Aldi (2017) ANALISIS STRATEGI BAURAN PEMASARAN PADA PT. FRISIAN FLAG INDONESIA. D3 thesis, Universitas Negeri Jakarta.

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Abstract

Analysis of Marketing Mix Strategies On PT. Frisian Flag Indonesia. Study Program DIII Marketing Management. Fakulty of Economic. State University of Jakarta This paper aims to know the general description of marketing mix strategies implemented by PT. Frisian Flag Indonesia and strengths and weaknesses in the company. Collecting data with library studies and field studies through documentation and technical methods of data analysis Based on the results of research marketing mix strategy is applied very precisely so that the key company can maintain its market. With a supportive financial power to promote its product. PT. Frisian Flag Indonesia is at the front of milk industries but still has weaknesses in its distribution Key word : Marketing Mix Strategies, PT. Frisian Flag Indonesia

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