PENGARUH BRAND IMAGETERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT F1 (STUDI PADA DEALER NUSANTARA BARU MOTOR)

Nuraeni, Nuraeni (2015) PENGARUH BRAND IMAGETERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT F1 (STUDI PADA DEALER NUSANTARA BARU MOTOR). D3 thesis, Universitas Negeri Jakarta.

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Abstract

NURAENI. 2015. 8223128299. Pengaruh Brand Image Terhadap Keputusan Pembelian Sepeda Motor Honda Beat F1 (Studi Pada Dealer Honda Nusantara Baru Motor). Study Program Of D-III Marketing Management. Fakulty Of Economic. State University Of Jakarta. This paper was made in order to know whether brand image has influence on purchasing decisions Honda Beat F1 motorcycle at Nusantara Baru Motor. Brand image as independent variable and purchasing decisions as dependent variable. Brand image dimensions are product attributes, benefits for consumers, and personality. As for while purchasing decision dimensions are measured by the introduction of the problem, information search, evaluation of alternatives, purchasing decision and post-purchase behavior when buying a products. The method used in this paper is descriptive analysis and statical inference with data collection method are through library research and questionnaires. The results shows brand image has influence on purchasing decision Honda Beat F1 motorcycle at Nusantara Baru Motor.

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