ANALISIS CITRA MEREK PRODUK PRIVATE LABEL SURVEI PADA KONSUMEN ”GIANT” AIR MINERAL GIANT HYPERMARKET HARAPAN INDAH

Andriansyah, Aldy (2014) ANALISIS CITRA MEREK PRODUK PRIVATE LABEL SURVEI PADA KONSUMEN ”GIANT” AIR MINERAL GIANT HYPERMARKET HARAPAN INDAH. D3 thesis, Universitas Negeri Jakarta.

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Abstract

ALDY ANDRIANSYAH. 2011. 8223118201. Analysis Of Brand Image A Private Label Product To Consumer “GIANT” Mineral Water At GIANT Hypermarket Harapan Indah. Program Studi DIII Manajemen Pemasaran. Jurusan Manajemen. Fakultas Ekonomi. Universitas Negeri Jakarta. Selecting title in this scientific work cause of the limited interest or the limited of the customer who buys the “giant‟ mineral water private label product, we guess that it because this private label is reputed as the bad quality product, because the price set is too cheap. This scientific work aims to find out the brand image of giant mineral water private label product for GIANT Hypermarket Harapan Indah customers. The method in this research is descriptive analysis with survey method by interviewing and giving questioner. From this research we know that brand image of “giant‟ mineral water private label product for GIANT Hypermarket Harapan Indah customer is negative, that takes effect of the attribute, benefit and whole evaluation show the bad quality. The consequence, it makes “giant‟ mineral water dishes private label associated as a low price private label product because of its bad quality.

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