Putri, Puspita Lianti (2012) PENGARUH KOMUNIKASI PEMASARAN TERHADAP KEPUTUSAN MEMBELI PADA HERO SUPERMARKET GATOT SUBROTO. D3 thesis, Universitas Negeri Jakarta.
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Abstract
PUSPITA LIANTI PUTRI. 2009. The Impact of Marketing Communication to Purchase Decision at Hero Supermarket Gatot Subroto. DIII Marketing Management Study Program. Departement of Management. Faculty of Economics. Satate University of Jakarta. Scientific work aims to determine the impact of marketing communications to purchase decision at Hero Supermarket Gatot Subroto. The author takes the title is to know about marketing communication activities conducted Hero Supermarket Gatot Subroto and find out whether or not the impact of marketing communications to purchase decision at Hero Supermarket Gatot Subroto. The method used in this research is descriptive analysis by using data gathered through a literature study, interviews and questionnaires. Type of scale used is a Likert scale. The sampling technique used by random sampling. In this study the authors used the technique of data analysis qualitative and quantitative with product moment correlation. From the result of this scientific work we can conclude that the presence of a positive relationship between marketing communication with purchase decision at Hero Supermarket Gatot Subroto is 0.55 and the magnitude of the impact of marketing communications in Hero Supermarket Gatot Subroto explained the purchase decision is 30.25% with a significance level 5% ( = 5%). Thus we can conclude that H0 is rejected and H1 is accepted.
| Item Type: | Thesis (D3) |
|---|---|
| Additional Information: | Pembimbing : Dra. Sholikhah, MM |
| Subjects: | Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) |
| Divisions: | Fakultas Ekonomi > D3 Manajemen Pemasaran |
| Depositing User: | Users 17 not found. |
| Date Deposited: | 14 Feb 2018 07:28 |
| Last Modified: | 14 Feb 2018 07:28 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/3071 |
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