ANALISIS PENGARUH BIAYA BAURAN PROMOSI TERHADAP VOLUME PENJUALAN PT. PESONA GERBANG KARAWANG SUBSIDIARY AGUNG PODOMORO LAND (PERUMAHAN GRAND TARUMA)

Mutiarasari, Amira (2013) ANALISIS PENGARUH BIAYA BAURAN PROMOSI TERHADAP VOLUME PENJUALAN PT. PESONA GERBANG KARAWANG SUBSIDIARY AGUNG PODOMORO LAND (PERUMAHAN GRAND TARUMA). D3 thesis, Universitas Negeri Jakarta.

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Abstract

AMIRA MUTIARASARI. 2013. 82231098294. Analysis The Impact Cost of Promotional Mix to Sales Promotion PT. Pesona Gerbang Karawang Subsidiary Agung Podomoro Land (Grand Taruma Housing). DIII Marketing Management Study Program. Departement of Management. Faculty of Economics. State University of Jakarta. This paper has purposes to know the application cost of promotional mix have a significant impact to sales volume and analyzes what is the most dominant variable that impact to sales volume PT. Pesona Gerbang Karawang. Method used in this paper is desciptive analysis through with gathered the data in literature review, observation and documentation. Technical analysis used of data is descriptive analysis, the data has been collected will be processed with SPSS and then the tabulation is presented. Based on the result significant testing state all cost of promotional mix variable have no significantly impact to sales volume variable. The result of hypothesis testing state that all cost of promotional mix variable are negative and has no significant impact to sales volume variable.

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