ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA MAHASISWA PENGGUNA PRODUK TELEPON SELULER XIAOMI DI UNIVERSITAS NEGERI JAKARTA)

MAULANA, MUHAMMAD LUTFI (2018) ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA MAHASISWA PENGGUNA PRODUK TELEPON SELULER XIAOMI DI UNIVERSITAS NEGERI JAKARTA). S1 thesis, Universitas Negeri Jakarta.

[img]
Preview
 Text
Cover.pdf
Download (229kB) | Preview
[img]
Preview
 Text
Table_Of_Content.pdf
Download (93kB) | Preview
[img]
Preview
 Text
Chapter1.pdf
Download (197kB) | Preview
[img] Text
Chapter2.pdf
Restricted to Repository staff only
Download (295kB)
[img]
Preview
 Text
Chapter3.pdf
Download (309kB) | Preview
[img] Text
Chapter4.pdf
Restricted to Repository staff only
Download (444kB)
[img]
Preview
 Text
Chapter5.pdf
Download (94kB) | Preview
[img]
Preview
 Text
Bibiliography.pdf
Download (165kB) | Preview

Abstract

MUAHMMAD LUTFI MAULANA. Analysis of effect of price perception, product quality and promotion to purchase decision (study on student users of cellular xiaomi phone products in jakarta state university). Faculty of economic. jakarta state university. This research is a survey research on student of Xiaomi mobile phone user at Jakarta State University. This research takes the title: "Analysis of Influence of Price Perception, Product Quality, and Promotion on Purchasing Decision (Study on Student of Xiaomi Mobile User at Jakarta State University)". The purpose of this research is to know and analyze the influence of price perception, product quality, and promotion to purchasing decision. Population in this research is student of State University of Jakarta. The number of respondents taken in this research is 100 respondents. Purposive sampling method is used to determine the respondent. Based on the results of research and data analysis using multiple regression analysis shows that: 1. Price perceptions have a positive effect on purchasing decisions. 2. Product quality positively affects the purchasing decision. 3. Promotion positively affects the purchasing decision. The implication of the above conclusion is that Xiaomi has included smartphone smartphone that can help the daily life and the company needs to improve the product quality by maintaining the current quality and even improve its quality, this can push back the purchasing decision level on Xiaomi . Keywords: Price Perception, Product Quality, Promotion and Purchase Decision

Item Type: Thesis (S1)
Additional Information: Pembimbing I: M. Edo Siregar, SE, MBA ; Pembimbing II: Ika Febrilia, SE, MM
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Pabrik (Plant Manajemen)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 19 Mar 2018 04:21
Last Modified: 19 Mar 2018 04:21
URI: http://repository.fe.unj.ac.id/id/eprint/3872

Actions (login required)

View Item View Item
Repository Fakultas Ekonomi UNJ is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.