HUBUNGAN ANTARA INOVASI PRODUK DENGAN KEPUTUSAN PEMBELIAN INDOMIE GORENG RENDANG PADA WARGA RW 005 PERUMAHAN TRIDAYA INDAH III TAMBUN - BEKASI

Warman, Aldi Adhitya (2013) HUBUNGAN ANTARA INOVASI PRODUK DENGAN KEPUTUSAN PEMBELIAN INDOMIE GORENG RENDANG PADA WARGA RW 005 PERUMAHAN TRIDAYA INDAH III TAMBUN - BEKASI. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ALDI ADHITYA WARMAN, The Correlation Between product innovation With decision buying the indomie goreng rendang on RW 005 Tridaya indah III Residents Kecamatan Tambun, Bekasi. Studies Program Commerce Education, Department of Economics and Administration, Faculty of Economics, State University of Jakarta, January 2013. The research was conducted at RW 005 Tridaya indah III Residents Kecamatan Tambun, Bekasi. for six months from August 2012 until January 2013. The research method used is survey method with the correlational approach. The population in this study are Residents of RW 005 Tridaya indah III Residents Kecamatan Tambun, Bekasi. Where as The possible populations were Residents of RT 005 who consumted indomie goreng rendang. The technique which is used in gathering the sample was simple random sampling about 55 residents. To capture data from these two variables are used questionnaire Likert scale models for Product Innovation (variable X) and Buying Decision (Variable Y). Before the instrument is used tested the validity for both variables. For variable X, from 31 points statement after statement validated there are 3 points that drop invalid, while meeting the criteria or a valid statement consists of 28 points. For variable Y, From 35 points statement after statement validated contained 4 points that drop invalid, while meeting the criteria or invalid items comprised 31 statements. Reliability calculation of both variables using Cronbach alpha formula. The results of the X variable reliability of 0.944 and the reliability of variable Y at 0.942. These results prove that the instrument is reliable. The resulting regression equation is Ŷ = 52,51 + 0.667 X. Test requirements analysis of the normality test error of estimated regression of Y on X to produce Lcount liliefors test = 0,076, while the Ltable for n = 55 at 0.05 significant level is 0.119. Because the Lcount < Ltable then an error estimate of Y on X is normally distributed. Testing linearity of regression produces Fcalculated <Ftable is 1,25 < 2.05, so it was concluded that the linear equation regreasi. From test significance regression produces Fcount > Ftable, which is 21,06> 4.06, meaning that the regression equation is significant. Correlation coefficient of Pearson Product Moment generating rxy = 0,533, then performed the test significance correlation coefficient using the t test and the resulting tcount = 4,59 and Ttable = 1,68. It can be concluded that the correlation coefficient rxy = 0,533 is significant. The coefficient of determination obtained for 28,43% which shows that 28,43% of the variation of decision buying is determined by the product innovation. The result of this research was shown that there is positive correlation between product innovation with the buying decision.

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