PENERAPAN E-COMMERCE TERHADAP USAHA MIKRO KECIL MENENGAH (STUDI KASUS SAPU GELAGAH, WATUKUMPUL KAB. PEMALANG PROVINSI JAWA TENGAH)

MAULIDIA, LIA (2018) PENERAPAN E-COMMERCE TERHADAP USAHA MIKRO KECIL MENENGAH (STUDI KASUS SAPU GELAGAH, WATUKUMPUL KAB. PEMALANG PROVINSI JAWA TENGAH). S1 thesis, Fakultas Ekonomi.

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Abstract

LIA MAULIDIA, 8105141450. Application of e-commerce to MSMEs (Case Study of Watukumpul Regulatory Broom, Pemalang Regency, Central Java Province) Economic Education, Faculty of Economics, Jakarta State University. Technological advances are no doubt at this time. However, the use of e-commerce is still dominated by large companies. Utilization of e-commerce can also actually be done by SMEs. This study aims to introduce what are the benefits and uses of e-commerce for SMEs. This research was conducted for 4 months from April to June. This research method uses R & D (Research and Development) method. R & D itself is a research method used to produce certain products and test the effectiveness of these products. The results of this study are a form of e-book media, which in e-book itself contains what information is e-commerce, e-commerce classification, and how to create e-commerce media accounts. The population of this research is 40 SMEs in the village of Watukumpul. Keywords: E-commerce, e-book, UMKM

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