HUBUNGAN ANTARA SUASANA TOKO DENGAN KEPUTUSAN PEMBELIAN KONSUMEN PADA HYPERMART CABANG CIMANGGIS SQUARE DI RW 004 KELURAHAN PEKAYON JAKARTA TIMUR

Selvana, Selvana (2013) HUBUNGAN ANTARA SUASANA TOKO DENGAN KEPUTUSAN PEMBELIAN KONSUMEN PADA HYPERMART CABANG CIMANGGIS SQUARE DI RW 004 KELURAHAN PEKAYON JAKARTA TIMUR. S1 thesis, Universitas Negeri Jakarta.

Preview	Text Cover.pdf Download (786kB) | Preview
Preview	Text Table_Of_Content.pdf Download (241kB) | Preview
Preview	Text Chapter_1.pdf Download (208kB) | Preview
	Text Chapter_2.pdf Restricted to Repository staff only Download (312kB) | Request a copy
Preview	Text Chapter_3.pdf Download (305kB) | Preview
	Text Chapter_4.pdf Restricted to Repository staff only Download (337kB) | Request a copy
Preview	Text Chapter_5.pdf Download (173kB) | Preview
Preview	Text Bibliography.pdf Download (177kB) | Preview

Abstract

SELVANA, The Correlation Between Store Atmosphere With Consumer Purchasing Decision On Hypermart Cimanggis Square In RW 004 Kelurahan Pekayon, East Jakarta. Study Program Of Commerce Education, Department of Economics and Administration, Faculty of Economics, State University of Jakarta, June 2013. The research was conducted at RW 004 Kelurahan Pekayon, East Jakarta, for five months from February 2013 until June 2013. The research method used is survey method with the correlational approach. Population in this research is the consumers Hypermart in RW 004 Kelurahan Pekayon Kecamatan Pasar Rebo, East Jakarta, where as The possible populations were mothers Households on Rt 03 RW 004 and Rt 04 Rw 004 who shopping in Hypermart Cimanggis Square with frequencies shop more than once a month, amounting to 74 people. The technique which is used in gathering the sample was simple random sampling about 62 residents. The resulting regression equation is Ŷ = 24,75 + 0.59 X. Test requirements analysis of the normality test error of estimated regression of Y on X to produce Lcount liliefors test = 0,0918, while the Ltable for n = 62 at 0.05 significant level is 0.1125. Because the Lcount < Ltable then an error estimate of Y on X is normally distributed. Testing linearity of regression produces Fcalculated <Ftable is 1,71 < 1.82, so it was concluded that the linear equation regreasi. From test significance regression produces Fcount > Ftable, which is 28,88 > 4.00, meaning that the regression equation is significant. Correlation coefficient of Pearson Product Moment generating rxy = 0,569, then performed the test significance correlation coefficient using the t test and the resulting tcount = 5,36 and Ttable = 1,67. It can be concluded that the correlation coefficient rxy = 0569 is significant. The coefficient of determination obtained for 32,41% which shows that 32,41% of the variation of purchase decision is determined by the store atmosphere.

Actions (login required)

View Item