HUBUNGAN ANTARA KETERLIBATAN KELUARGA DENGAN KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK PAKAIAN SECARA ONLINE DI KALANGAN MAHASISWA PONDOK PESANTREN SULAIMANIYAH CIPINANG JAKARTA TIMUR

Wijaksono, Wildin (2013) HUBUNGAN ANTARA KETERLIBATAN KELUARGA DENGAN KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK PAKAIAN SECARA ONLINE DI KALANGAN MAHASISWA PONDOK PESANTREN SULAIMANIYAH CIPINANG JAKARTA TIMUR. S1 thesis, Universitas Negeri Jakarta.

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Abstract

WILDIN WIJAKSONO. THE CORRELATION BETWEEN FAMILY INVOLVEMENT WITH CONSUMER PURCHASING DECISIONS IN CLOTHING PRODUCTS ONLINE AMONG STUDENTS OF THE BOARDING SCHOOL SULAIMANIYAH CIPINANG EAST JAKARTA. Skripsi, Jakarta: Study Program Of Commerce Education, Department Of Economic and Administration, Faculty Of Economic, State University Of Jakarta, Juni 2012. The study is aimed at obtaining valid and factual information and knowledge about correlation between family involvement with consumer purchasing decisions in clothing products online among student of the boarding school sulaimaniyah cipinang east jakarta. The study employs survei method with correlation approach Independent variable in the study is family involvement with consumer purchasing decisions in clothing products online. The population in this study were whole students of the boarding school branches throughout Indonesia. While the population at affordable were students of the boarding school sulaimaniyah cipinang east jakarta amounting to 40 students. While the sample who used as many as 36 students. According to statistical computation the study reveals the regression Ŷ = 53,90+0,219X. Result of normality test of error estemimation Y on X shows that the data are normality distributed with Lcount (Lo) 0,099 < Ltable (Lt) 0,147 which further means that Lo < Lt (Ho is accepted). Moreover, based on result of hypothesis test it’s known that value for Fcount (5,09) > Ftable (4,13), for Fcount (0,49) < F table (2,50) and therefore, Ho is accepted. Conclusion from the statistical computation is that the regression model of Ŷ = 53,90+0,219X is significant. tcount = (2,26) > ttable = (1,68) means that Ho is accepteh and the model is linier. Based on calculation the study result in determination coefficient as of 13,03% which means that consumer purchasing decisions in clothing products online is affected significantly by family involvement. Consumer purchasing decisions in clothing products online is affected by family involvement of 13,03%. The result of this study has proved the existence of a positive and sisignificant correlation between family involvement with consumer purchasing decisions in clothing products online among student of the boarding school sulaimaniyah Cipinang East Jakarta. This means that if the higher family involvement will make the better consumer purchasing decisions in clothing products online.

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