HUBUNGAN ANTARA PERIKLANAN DENGAN KEPUTUSAN PEMBELIAN MENU MCDONALD’S PADA MAHASISWA PENDIDIKAN TATA NIAGA JURUSAN EKONOMI DAN ADMINISTRASI FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA, DI JAKARTA

Mardhotillah, Nieke (2014) HUBUNGAN ANTARA PERIKLANAN DENGAN KEPUTUSAN PEMBELIAN MENU MCDONALD’S PADA MAHASISWA PENDIDIKAN TATA NIAGA JURUSAN EKONOMI DAN ADMINISTRASI FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA, DI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

NIEKE MARDHOTILLAH, The Correlation Between Advertising With Purchase Decision McDonald’s Menu onEducation Student Majoring in Business, Administration economic and public State University Of Jakarta,Jakarta. Study Program Of Commerce Education, Department Of Economics and Administration, Faculty Of Economics, State University Of Jakarta, June 2014. The research was conducted onEducation Student Majoring in Business Administration in 2010 economic and public State University Of Jakarta, East Jakarta, for three months from April 2014 until June 2014.This study aims to obtain precise data, valid, and reliable, as well as to determine whether there is a relationship between advertising by McDonald’s menu purchasing decisions on student Commerce Education Department of Economics and Administration Faculty of Economics, University of Jakarta in Jakarta. The research method used is survey method with the correlational approach. Population in this research is Education Student Majoring, where as the possible populations Education Student Majoring in 2010, amounting to 55 people. The technique which is used in gathering the sample was simple random sampling about 48 people. The resulting regression equation is Ŷ = 31,90 + 0,694 X. Test requirements analysis of the normality test error of estimated regression of Y on X to produce Lcount liliefors test = 0,112, while the Ltable for n = 48 at 0,05 significant level is 0,128. Because the Lcount< Ltable then an error estimate of Y on X is normally distributed. Testing linearity of regression produces Fcount< Ftable is 2,00 < 2,38, so it was concluded that the linear equation regression. From test significance regression produces Fcount> Ftable which is 28,00 > 4,05, meaning that the regression equation is significant. Correlation coefficient of Pearson Product Moment generating rxy = 0,615, then performed the test significance correlation coefficient using the t test and the resulting tcount = 5,29 and ttable = 1,68. It can be concluded that the correlation coefficient rxy = 0,615 is significant.Therefore we can conclude there is a positive relationship between advertising with purchase decision. The coefficient of determination obtained for 37,84% which shows that 37,84% of the variation of purchase decision is determined by advertising.

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