HUBUNGAN ANTARA HARGA DAN KUALITAS PRODUK DENGAN KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG PADA MAHASIWA PENDIDIKAN TATA NIAGA UNIVERSITAS NEGERI JAKARTA

Dwicahyo, Dicky (2015) HUBUNGAN ANTARA HARGA DAN KUALITAS PRODUK DENGAN KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG PADA MAHASIWA PENDIDIKAN TATA NIAGA UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

DICKY DWICAHYO Relationship Between Price and Quality of the product with the Samsung Mobile Purchasing Decisions In Education Student trading system. Thesis, Jakarta. Tata Commerce Education Studies Program, Department of Economics and Administration, Faculty of Economics, University of Jakarta, January 2015. This research was conducted at the State University of Jakarta in Student Education Prodi trading system, for four months from September 2014 until January 2015. The purpose of this study is to determine the relationship between price and quality of the product purchase decision on Student Education Mobile samsung business administration at the State University of Jakarta. The method used is a survey method with a correlation approach. The population in this study were all Student Education 2011-2014 generation trading system. Population Education Student trading system inaccessibility is ankatan 2011-2013 totaling 55 people. The sampling technique used is simple random technique as many as 48 students. Based on the value of the coefficient of determination (adjusted R-square) of 0.483 or 48.3%, which means that the independent variable in this study together - each capable of influencing purchasing decisions change of 48.3% .Berdasarkan Coefficients table, tcount Price (X1) of 3804 > tTable (2014) and Sig 0000 <5% so it can be concluded that partial hypothesis H1 is accepted and rejected Ho1. This shows that there is a significant correlation between price and decision pembelian.Berdasarkan Coefficients table, tcount quality product (X2) for 3269> ttable (2014) and Sig 0000 <5% so that decisions can be taken is to accept and reject Ho2 H2. In other words there is a significant correlation between the quality of products with the decision pembelian.Berdasarkan ANOVA test results or test F, the value of F at 22 934 at 0,000 significant. Ftable at 3:20 Because of F> F table (22 934> 3.20), then Ho is rejected, meaning that the price and quality of products simultaneously significantly related to decision pembelian. Sehingga can be said that the price and quality of products have a significant relationship with the buying decision.

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