HUBUNGAN ANTARA PROMOSI DENGAN LOYALITAS PELANGGAN MINIMARKET ALFAMART PADA WARGA RW 002 KELURAHAN BARU DI JAKARTA TIMUR

Ibrahim, Fajar (2015) HUBUNGAN ANTARA PROMOSI DENGAN LOYALITAS PELANGGAN MINIMARKET ALFAMART PADA WARGA RW 002 KELURAHAN BARU DI JAKARTA TIMUR. S1 thesis, Universitas Negeri Jakarta.

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Abstract

FAJAR IBRAHIM. THE CORRELATION BETWEEN PROMOTION WITH CUSTOMER LOYALTY ALFAMART MINIMARKET IN WARGA RW 002 KELURAHAN BARU DI JAKARTA TIMUR. Commerce Education Studies Program, Department of Economics and Administration, Faculty of Economics, State University of Jakarta, January 2015. This study aims to determine the relationship between the promotion with customer loyalty on minimarket Alfamart RW 002 Kelurahan Baru in East Jakarta based on data or facts right (valid, true, valid), and trustworthy (reliable). This study used a descriptive method with a descriptive approach to the correlation approach. Independent variable is promotion and customer loyalty is bound variable. The population in this study is the terrain knight RW 002 Kelurahan Baru in East Jakarta, while the population of inaccessibility resident of RT 06 RW 002 Jakarta city knight field as many as 40 people. The sample used by 36 people. The sampling technique used in this study is is simple random. Data analysis techniques starts with finding a simple linear regression equation and obtained Y = 72,14 + 0,35 X Test requirements analysis is normality test on estimated regression error Y over X obtained by test calculations Liliefors Lo = 0,0752 while Lt = 0, in 157. This indicates that the regression model are normally distributed. While regression testing obtained linearity Fcount = 1,59 while Ftable = 2.46, this shows that the linear regression model. Test of hypothesis testing with a simple correlation coefficient of Pearson product moment obtained rxy = 0.614 then this means that there is a positive association between label kosher with purchasing decisions. From test calculations - t known tcount = 4.928> table = 2.042, so this shows that there is a significant relationship between promotion with customer loyalty. While the results of the calculation of the coefficient of determination values obtained 41.67% which indicates that the decision is determined by the purchase of 41.67% promotion. The results of this study have shown a positive association between promotion with the customer loyalty minimarket Alfamart RW 002 Kelurahan Baru in East Jakarta.

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