PENGARUH BEAUTY VLOGGER ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK SAFI (Survei Pada Mahasiswi Universitas Negeri Jakarta)

UTARI, ANGGRAINI DWI (2019) PENGARUH BEAUTY VLOGGER ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK SAFI (Survei Pada Mahasiswi Universitas Negeri Jakarta). D3 thesis, Universitas Negeri Jakarta.

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Abstract

Anggraini Dwi Utari, 2019; The influence of Beauty Vlogger Endorser on Purchase Decisions of Safi Product (Survey on Student of Universitas Negeri Jakarta). Scientific Paper, DIII Marketing Management Study Program. Faculty of Economics. Universitas Negeri Jakarta. The purpose of this reasearch is: 1) know the description of beauty vlogger endorser and purchase decision of Safi products. 2) know whether beauty vlogger endorser has a significant influence on purchase decision of Safi products. In this research the data were collected by spreading a questionnaires. The sample used was 110 respondents who had bought Safi products. The data analysis method used is simple linear regression analysis. The result from this research showed that the beauty vlogger endorser variable influence the purchasing decision. Which is indicated by the determination of coefficient value of 0.443 (44.3%). Keyword: Beauty Vlogger Endorser, Purchase Decision

Item Type:	Thesis (D3)
Additional Information:	Pembimbing : M. Edo Suryawan Siregar, S.E., M.B.A.
Subjects:	Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perencanaan dan Strategik (Planning and Strategic Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising)
Divisions:	Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User:	Budi Siswanto
Date Deposited:	04 Sep 2019 06:30
Last Modified:	04 Sep 2019 06:30
URI:	http://repository.fe.unj.ac.id/id/eprint/8160

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